In this month’s Good Enough Counsellors podcast, I’m taking my own advice - yes, really! With a busy week supporting therapists in the Therapy Growth Group, I didn’t have time to prep a brand new episode, so I’ve reused some golden content from a previous episode on social media planning.

This episode is perfect for you if you're a therapist who struggles with planning content or posting consistently. Whether you're a meticulous scheduler or more of a "post as the mood takes you" type, there's something here for you.

Plus, I’ll share:

• Ideas for social media posts for May 2025
• How to use Mental Health Awareness Week (13–19 May, theme: community) in your content
• Ways to tailor posts to your niche - whether that’s trauma, anxiety, bereavement, neurodivergence, addiction, or maternal mental health
• A few lighter post ideas to mix things up (yes, Talk Like Yoda Day makes an appearance...)

Takeaways:

• Why it’s okay to reuse your posts (and your podcast content!)
• Different approaches to social media planning—and how to find one that works for you
• How to use awareness days like Mental Health Awareness Week and Maternal Mental Health Awareness Week to connect with your audience
• How to create post themes that make your content easier to write and more consistent
• A little reminder that social media can be fun too

Links referenced in this episode:

• mentalhealth.org.uk
• josephinehughes.com

Setting up in private practice? Download my free checklist HERE

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Josephine Hughes on Facebook

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My website: josephinehughes.com

Keywords: social media marketing for therapists, mental health awareness week, social media planning tips, content ideas for therapists, promoting therapy on social media

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.