Most companies don’t have a service problem… they have a perception problem.

In this episode, Chris Lee sits down with Dan Antonelli, founder of KickCharge, to break down what actually makes a brand unforgettable—and why most home service companies get it wrong from day one.

From naming your business to designing your trucks, website, and overall customer experience… every piece of your brand is either building trust or costing you opportunities.

Dan shares what he’s learned from building over 3,000 brands, including:

• The #1 mistake owners make when naming their company
• Why “looking average” is silently killing your growth
• How branding lowers your cost to acquire customers
• The real reason customers are willing to pay a premium
• Why weak brands rely on Google… and strong brands don’t
• How branding impacts recruiting, close rates, and even your exit valuation

If you want your company to stand out, charge more, and become the obvious choice in your market… this conversation will change how you think about branding.

Connect with Dan Antonelli:Facebook: https://www.facebook.com/dan.antonelliBranded Not Blanded: https://www.kickcharge.com/tips-tools/our-books-on-branding/Website: https://www.kickcharge.com/