Ever wonder why some florists consistently book dream clients while others struggle to convert inquiries? The secret isn't just pricing or aesthetics—it’s MAGNETISM.

💡 In this minisode, Jen reveals the #1 thing that makes potential clients choose YOU over the competition. It’s not just your work—it’s how you communicate, how you connect, and how your brand energy draws people in.

If you feel like you’re constantly getting ghosted or losing clients to other florists, this episode is a must-listen!

Key Takeaways: How to Convert More Wedding Inquiries Into Bookings

1. People Buy From People—Your Energy Is What Sells

✅ Clients aren’t just buying flowers; they’re buying YOU. Your creativity, passion, and energy are what make them excited to work with you.
✅ Your response to an inquiry should be personal, enthusiastic, and magnetic. Clients want to feel like you’re genuinely excited about their wedding.
✅ If you make your business too robotic, too standardized, or too generic, you’ll blend in with every other florist instead of standing out.

🌿 Pro Tip: Your first response should feel warm, appreciative, and enthusiastic. Make them feel special!

2. Your Brand Should Feel Magnetic

🔹 Magnetism = Making people WANT to work with you.
🔹 Your communication should radiate excitement about their wedding.
🔹 Clients should feel that you care deeply about their vision and their experience.

💡 How to Make Your Brand Magnetic:
✔️ Show up consistently as YOU (in your emails, social media, and consultations).
✔️ Speak with confidence & enthusiasm.
✔️ Make every inquiry feel like an exclusive, special experience.

🌿 Pro Tip: The more energy and excitement you bring to your brand, the more clients will be naturally drawn to you.

3. Enthusiasm Closes the Sale Faster

🔹 Enthusiasm sells. If you’re excited about their wedding, they’ll be excited to work with you.
🔹 People want to work with vendors who love what they do. If you’re bringing high energy and excitement, you’re instantly more memorable.
🔹 Your confidence and passion will override price hesitations. Clients will pay more for someone who makes them feel valued.

🌿 Pro Tip: Your excitement should be felt in every email, call, and proposal. Clients pick up on energy!

4. Stop Worrying About Clients Stealing Your Ideas

🔹 Many florists hesitate to share ideas in a proposal because they fear the client will take them to a cheaper florist.
🔹 Reality check: If they do that, they weren’t your ideal client to begin with!
🔹 Your job is to make it clear that YOU are the best choice, not just based on design but on the experience you offer.

💡 Mindset Shift: Instead of worrying about someone copying your ideas, focus on building so much value that no one else compares.

🌿 Pro Tip: If you are magnetic, they won’t even consider another florist. They’ll want YOU, no matter the price.

5. Success Is Inevitable—If You Believe It

✅ If you truly believe your success is inevitable, you will take action differently.
✅ You’ll show up more confidently. You’ll communicate more powerfully. You’ll price yourself correctly.
✅ Clients are drawn to florists who believe in themselves. Your energy affects your bookings.

💡 Mindset Shift: If you knew for a fact that every inquiry would convert, how would you show up differently?

🌿 Pro Tip: Write a sticky note and put it on your mirror: "My success is inevitable." Start believing it.

6. The Key to Scaling? Strategy, Community & Coaching

🚀 Building a successful floral business isn’t just about talent—it’s about STRATEGY.

🔹 If you’re struggling with confidence, pricing, or consistency, you don’t have to figure it out alone.
🔹 Investing in business coaching is what separates struggling florists from thriving ones.
🔹 The Floral CEO Mastermind gives you the strategy, support, and accountability to scale your business with confidence.

Join the Floral CEO Mastermind & Grow Your Floral Business

💡 Want to build a business where clients are magnetized to you, inquiries convert faster, and your confidence is unshakable?

✨ The Floral CEO Mastermind is where florists get coaching, community, and strategy to hit their next revenue goal.

🔥 Spots are limited! Sign up at TheFloralHustle.com/mastermind

💬 Have questions? DM Jen (@thefloralhustle) on Instagram or comment “Mastermind” on any of her posts for details!

🎧 Listen now and start making every inquiry a YES! 🎧