Marketing a service-based business is a bit different from marketing a product-based one.  You can’t do the shiny ads, the fun social media posts, or the exciting blogs. Or can you? Spoiler alert – you 100% can.  And I’m going to show you how. In today’s podcast, I explore the options available to service-based businesses and how you can set yourself apart from competitors.   Watch this as a video instead: https://www.youtube.com/watch?v=6WtcNHw2I1A Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/291/ Download our eBook @ https://exposureninja.com/your-google-book/   You May Also Enjoy…   These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/   Google’s SECRET SEO Guide (and How to Use It): https://exposureninja.com/podcast/287/  How To Design the Perfect Buyer Persona: https://exposureninja.com/podcast/242/ 

How To Market a Service-based Business

Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Join bestselling digital marketing author and Head Ninja at Exposure Ninja Tim Cameron-Kitchen as he, the Ninjas and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Whether it's learning about SEO, Pay Per Click, Facebook Ads, Google Analytics, Digital PR, Conversion-Optimised Web Design or anything else Digital Marketing, hear case studies and actionable tips from people who live marketing all day every day.

More information and show notes are available at the podcast website https://exposureninja.com/podcast/

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Danielle McMullen, and we talk about:  Marketing Lessons From Donald Duck's Birthday Aldi's Mammoth Social Media Presence Tim's AI Corner - Apple and AI Search Updates (SGE and Meta)  Timestamps 02:38  – Story 1 – Marketing Lessons From Donald Duck's Birthday 15:14– Story 2 – Aldi's Mammoth Social Media Presence 30:28 – Story 3 – Tim's AI Corner 43:33 – The Tasks  Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-16/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-16 You May Also Enjoy… Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/      

Marketing Lessons from Aldi's Brilliance | ft. Danielle McMullen

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Rebecca Pilkington, and we talk about:  Vegan Brand Makes an AI Email Error YouTube Trials Pause Ads AI Search Updates (SGE and Meta)  Timestamps 02:57 – Story 1 – Vegan Brand Makes an AI Email Error 17:13 – Story 2 – YouTube Trials Pause Ads 26:00 – Story 3 –AI Search Updates (SGE and Meta) 47:00 – The Tasks  Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-15/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-15 You May Also Enjoy… Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/      

The Reason Your PPC Isn't Working | ft. Rebecca Pilkington

Can generative AI tools like ChatGPT write marketing content as well as human writers? Of course, we're a bit biased towards the human writers, but we're also incredibly bullish about the potential of AI in the marketing space. We're obsessed with testing AI tools to see which is the best at different marketing tasks. Today’s video and podcast share the results of those tests, with examples of the experiments we've been running.  Watch the video instead: https://exposure.ninja/ai-content   Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/316/ You May Also Enjoy…   How To Get Qualified B2B Leads Using SEO https://exposureninja.com/podcast/311/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ Copy This UNBEATABLE SEO Strategy in 2024 https://exposureninja.com/podcast/extra-037/ Google Gemini – The Biggest SEO Disruption in 25 Years https://exposureninja.com/podcast/extra-029/    

The Reality of AI-based Content

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how content marketing works - and how you can use it to earn bankable. Enjoy!  Watch the video instead: exposure.ninja/content-101-rewind   Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/274/ You May Also Enjoy…   How to Rank in Google’s Search Generative Experience (SGE) exposureninja.com/podcast/301/ How to Get Qualified B2B Leads Using Content Marketing exposureninja.com/podcast/313/ 615% Organic Traffic Increase With SEO and Content exposureninja.com/podcast/288/ How Content Marketing Works in 2024 exposureninja.com/podcast/305/ How To Triple Your Leads in 2024 exposureninja.com/podcast/307/      

All-in-One Guide to Content Marketing [REWIND]

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about:  Tesla Firing 40 PPC Marketers Heinz and Barbie Collab LinkedIn and the London Marathon  Timestamps 04:24 – Story 1 – Tesla Fires 40 PPC Marketers 11:49 – Story 2 – Heinz and Barbie Collab 25:15 – Story 3 – LinkedIn and the London Marathon 36:00 – The Tasks  Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-14/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-14 You May Also Enjoy… How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/ Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/    

How To Market a Service-based Business

Download our free app to listen on your phone