If you’re a business that sells to different types of customers, marketing to these different buyer personas at the same time can feel like a challenge. With some careful thought and strategy, you can hit your buyer personas where they convert. Watch the video instead: https://www.youtube.com/watch?v=sbtMeMTcb2c   Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/312/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Triple Your Traffic in 2024 https://exposureninja.com/podcast/306/ "Give Your Audience Stuff That’s Useful" https://exposureninja.com/podcast/dojo-3/ How Content Marketing Will Work in 2024  https://exposureninja.com/podcast/305/ How to Stand Out in Your Market https://exposureninja.com/podcast/dojo-2/ How To Prioritise Your Marketing (for Busy People)  https://exposureninja.com/podcast/304/    

How To Market to Multiple Buyer Personas

Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Join bestselling digital marketing author and Head Ninja at Exposure Ninja Tim Cameron-Kitchen as he, the Ninjas and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Whether it's learning about SEO, Pay Per Click, Facebook Ads, Google Analytics, Digital PR, Conversion-Optimised Web Design or anything else Digital Marketing, hear case studies and actionable tips from people who live marketing all day every day.

More information and show notes are available at the podcast website https://exposureninja.com/podcast/

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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about:  Tesla Firing 40 PPC Marketers Heinz and Barbie Collab LinkedIn and the London Marathon  Timestamps 04:24 – Story 1 – Tesla Fires 40 PPC Marketers 11:49 – Story 2 – Heinz and Barbie Collab 25:15 – Story 3 – LinkedIn and the London Marathon 36:00 – The Tasks  Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-14/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-14 You May Also Enjoy… How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/ Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/    

Tesla's PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Hubspot does extraordinary digital marketing - and how you can too. Enjoy!  Watch the video instead: exposure.ninja/hubspot-rewind   Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/278/ You May Also Enjoy…   How to Rank in Google’s Search Generative Experience (SGE) exposureninja.com/podcast/301/ How to Get Qualified B2B Leads Using Content Marketing exposureninja.com/podcast/313/ How Content Marketing Works in 2024 exposureninja.com/podcast/305/ How Google Ads Will Work in 2024 exposureninja.com/podcast/295/ How To Triple Your Leads in 2024 exposureninja.com/podcast/307/      

How Hubspot's Marketing Works [REWIND]

Are you giving people the ick? Well, not you personally, but your business. Are people getting the best first impression of your business, or are they deciding you're not for them before giving you a chance, based purely on your website? This happens to a huge number of businesses - B2B and B2C - but there are certain areas of your branding and positioning that, with some minor adjustments, can turn that ick into a customer. That’s exactly what we do in our Brand Accelerator at Exposure Ninja, and I'll be running you through each step in this podcast  Watch the video instead: https://exposure.ninja/brand-accelerator   Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/315/ You May Also Enjoy…   How To Get Qualified B2B Leads Using SEO https://exposureninja.com/podcast/311/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ Copy This UNBEATABLE SEO Strategy in 2024 https://exposureninja.com/podcast/extra-037/ Google Gemini – The Biggest SEO Disruption in 25 Years https://exposureninja.com/podcast/extra-029/    

How to Accelerate Your Marketing Machine

This episode is a re-upload of a classic, but still highly relevant, podcast episode about why your landing pages aren't converting (and how to fix it). Enjoy!  Watch the video instead: exposure.ninja/pages-dont-convert   Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/261/ You May Also Enjoy…   How To Convert the 90% of Website Traffic That Gets Away exposureninja.com/podcast/275 How to Create the Perfect Marketing Strategy for 2024 exposureninja.com/podcast/297 How to Optimise Each Page of Your Website exposureninja.com/podcast/310 Create a Call-to-Action that NEVER FAILS exposureninja.com/podcast/258 These Mistakes KILL Conversion Rates exposureninja.com/podcast/290          

Why Your Landing Pages Don't Convert [REWIND]

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about:  GA4 dropping ‘conversions’ F1 team's event marketing Almost half of British consumers spend extra on high-quality products  Timestamps 2:37 - Story 1 - GA4 drops ‘conversions’ 17:15 - Story 2 - F1 team's event marketing 41:35 - Story 3 - Almost half of British consumers spend extra on high-quality products 56:14 - The Tasks  Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-13/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-13 You May Also Enjoy… The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/ Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/ How Clear Brand Purpose Helps Your Marketing | ft. Ali Newton & Karl Hughes  https://exposureninja.com/podcast/dojo-7/  

How To Market to Multiple Buyer Personas

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