How to Market Your Horse Business with Denise Alvarez

Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most ROI?

If you’re not getting leads from your website, you should be. But, how? That’s what we’ll dive into in this episode as you learn …

🔸 your website’s true role in your equestrian business

🔸 why your website might be missing the mark

🔸 how to get your website to work for you 24/7

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/132 

Apply for Take the Reins 1:1 Coaching 👉 Stormlily.com/reins 

FREE Marketing Resources for Equestrian Entrepreneurs 

In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by way of social media.)

I’m getting honest about two pitfalls I experienced when I first started out, how I adjusted my mindset and strategy to fix them, and why it’s been a game changer. And, of course, you’ll get plenty of practical and actionable help to keep you from falling prey to those same pitfalls in your own horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/131


Apply for Take the Reins 1:1 Coaching 👉 Stormlily.com/reins 

FREE Marketing Resources for Equestrian Entrepreneurs

One question is on my mind everywhere I go: How does this apply to equestrian entrepreneurs?

That’s why as I was taking notes on how to improve my jumping while auditing my first jumping clinic, I was also taking notes on how you could apply the same principles to your business.

Whether you jump, rein, trail ride, or race, this episode is for you because it has nothing to do with your discipline—it’s all about your horse business. You’ll discover 5 marketing takeaways I learned at a jumping clinic that will help you build an equestrian business you love.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/130

Apply for Take the Reins 1:1 Coaching 👉 Stormlily.com/reins 

FREE Marketing Resources for Equestrian Entrepreneurs

What if not setting goals is keeping you from fully living out the dream you have for your business, your family, and yourself?

If you’ve been avoiding setting goals, let’s get real about the reason behind your avoidance. You may just discover that a fresh perspective is all you need to help you see it’s actually possible to set goals in a way that works for you.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/129

FREE Goal Setting Cheat Sheet → Stormlily.com/goals 

Before you set your annual goals, do you take time to look back?

Yes, I want you to celebrate wins, and that’s part of looking back. It’s also important to review the past year with some key questions so you can make strategically informed decisions for the coming year. That’s what this episode is all about.

These simple yet powerful questions will propel you into the New Year so you can move closer to your long-term goals and the vision you have for your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/128

FREE Goal Setting Cheat Sheet → Stormlily.com/goals

Does your follower count guarantee results? Building your horse business through online marketing is not just about building a large audience.

You’ve got to measure what matters, the things that will actually move the needle for your business.

In this episode, we’re diving into …

🔹 Why you don't need thousands of followers to book clients & customers online
🔹 Where are you missing the mark in your messaging?
🔹 How real-life horse businesses transformed their messaging to attract the right people

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/127

Apply for Take the Reins 1:1 Coaching 👉 Stormlily.com/reins 

FREE Roadmap to Creating A Freebie That Delivers Value & Builds Trust → Stormlily.com/freebie

You’re here to learn about marketing, right? So, this week, we’re going to do a deep dive into your most commonly asked marketing questions.

These questions are the ones that come up on the regular in regards to marketing your horse business, whether I’m in a clarity coaching call or hanging out in FB groups where equestrian entrepreneurs are gathering.

And, they’re smart questions! So, let’s dive into some Q&A time!

❓How do I get people on my email list?
❓Do I really need a website?
❓What’s the key to selling on social?
❓BONUS: How is coaching different than hiring you to do it for me?

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/126

FREE Beginner’s Guide to Email Marketing for Horse Businesses → Stormlily.com/emailguide

Do any of these statements sound familiar? 

I don’t know what I’m doing here.

I’m not qualified for this. 

Why do I think I can train this horse, show at this level, teach this many students, buy this property, charge this amount of money, etc.? 

The common thread here: imposter syndrome. AKA self-doubt. 

And it impacts your horse business on every level, especially with your marketing. 

If imposter syndrome is keeping you from showing up on social media, getting that website in order, or getting strategic with your email marketing strategy, this episode is for you. 

You’ll learn …

🙈 The real impact imposter syndrome is having on your equestrian business

🔨 3 practical ways to overcome it so you can build your horse business online

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/125

Being willing to jump in and get the work done is probably one of the best qualities of equestrian entrepreneurs. But, is there a point that going the DIY route is more harmful than helpful for your horse business?

Could you be holding yourself back or even moving your marketing in the wrong direction by going it alone?

With so much online education (including this podcast) at your disposal, you’ve got the knowledge at your fingertips. And, that’s a great thing!

But when it comes to applying that knowledge in order to grow your business, that part can sometimes be a little tricky on your own. Or, just flat-out frustrating.

So, how do you know if it’s time to get some help? And, what’s the difference between hiring someone to do it for you and getting a coach to guide you and do it with you?

That’s exactly what you’ll learn in this episode.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/124

FREE Goal Setting Cheat Sheet → Stormlily.com/goals

Are you struggling to get an actual ROI on your social media?

In other words, you’re putting content out there but no new leads are landing in your inbox.

In this episode, you’ll learn …   
🛑 What you’ve been doing to sell on social that’s not working
✅ What you should be posting to book more clients & customers online

BONUS: If you like content inspiration, this episode is packed with specific content ideas to help you meet your potential customers where they are on the buying journey.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/123

FREE Goal Setting Cheat Sheet → Stormlily.com/goals