What do you put in your email newsletter that will both serve your audience and help you sell your products and services? With these 5 topics, you can include in your email newsletter, you’ll never be short of ideas!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/67

Have you ever felt like your email list would be too small to even start? Or, that you’re too green to jump into email marketing for your horse business?

First of all, neither of those are true—it’ll work for you! Secondly, you’re getting the answers to those questions and more in this podcast episode. We’re diving into list size, stats, and how often you should be sending emails.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/66  

When I ask horse business owners why they don’t give email marketing a try, one of the biggest reasons is they feel like they’re spamming people. I bet you can relate! The good news is that if you do it well and with the intention of serving your email friends, then you’re not spamming at all.

In this episode, you’ll learn 3 ways that you can do email marketing well so you can avoid that spammy feeling altogether. When you do these 3 things well, you’ll love what email marketing can do for your horse business!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/65

What if I told you there’s one thing you can do this year that will connect you to more of the “right” people? That when you do it well, you will build a community of people who know, like, and trust you and your business—and therefore, they buy from you? 

That’s exactly what you’re going to learn about on this episode! I don’t want to give it away yet but I will tell you that I have seen this one thing work for horse businesses all sizes, niches, and disciplines.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/64

Tech tools can be a lifesaver or a headache. So, I’ve compiled some of my favorites that I think every horse business owner will appreciate. This week, we’re picking up where we left off with the last 3 of my top 6 tools for the everyday horse business owner. 

Questions about the tools? Feel free to get in touch. I’m happy to help!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/63 

Whether you love it or you hate it, tech is a key tool for your horse business, right? Within that, though, there are a ton of tools and apps out there that claim to make your life easier. To help you narrow it down, I’m sharing my 6 favorite tools for the everyday horse business owner. These are the tools I use on the regular and that I often advise my coaching clients to use as well. 

Of course, when I’m coaching, I’m sharing the ins and outs of the tools as I share my screen. While I can’t share my screen here on the podcast, in this episode, I’ll tell you about some of my favorites and invite you to check them out for yourself! 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/62 

Do you ever open up your phone to post on social media, but realize you have no idea what to say? You want to or feel you like you need to, but either way, you’re at a loss. So, you grab the most recent horse pic or video and put some hashtags with it and call it good. 

Not anymore, my friend! Today’s episode is one you’ll want to save or visit the show notes to print because you’re getting 5 topics that’ll be a springboard for when you can’t figure out what to post on social. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/61

Social Stride Doors Are Open Through January 11, 2022! 

Learn More + Join at Stormlily.com/socialstride

With January just around the corner, goal setting is at the top of my to-do list.

To get ready for the coming year, I’ve been reading up on how other successful non-horsey entrepreneurs do their goal planning. And, this week I’m sharing with you one surprising thing that I’ve discovered during my prep. Why surprising? Because it even surprised me, and I’m a regular learner/reader/listener when it comes to goal-setting! 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/60  

Social media was created to be social. That means creating content is a very important piece of the puzzle, but it's not the only piece that matters when it comes to building your horse business using social media.

The social part also means that you need to take time to engage with people on the platform that you are on. That’s why in this episode you will learn three easy and doable ways you can engage with your dream customer on social media. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/59

From private Facebook groups to video libraries, memberships in the horse world are growing at a rapid rate. If you have a membership or you’re considering one, you can use these 3 tips from Annie Kennedy at The Equine Network to help you market your membership so you can serve more people.  

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/58