Is it possible to have a lesson-based horse business that’s profitable? Yes! Not only is it possible, but if you want your business to be sustainable (we all do, right?!), it’s a necessity. 

My guest Brian Wee has been where you are. As a lesson-based horse business owner, he learned that there were some specific mindset shifts that had to take place in order to build a business that would actually help him meet his financial and family goals. He’s seen that what he learned is now helping others do what he did. That’s why he’s sharing some specific ways that you can build a profitable horse business, no matter where you are in your journey.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/48

Event and rider sponsorship is fueling equestrian sports world-wide, on all levels. It’s also a unique opportunity for you as a horse business owner to directly connect with your best-fit audience. Use these strategies to help you make the most of your sponsorship experience.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/47

You know what all horse shows and rodeos have in common, regardless of the area of the world or even the discipline represented? 

Sponsorships.

From banners and tents and VIP boxes to individual rider sponsorships and print materials, as my guest India Wilkinson says on this episode, “Everything can be sponsored!” 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/46

If you learn by watching and you’ve considered using YouTube to market your horse business, then you’re in the right place. This episode is like a show-and-tell format as we look at how five different equine businesses are using YouTube to grow their reach. Get ready to be inspired!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/45

More and more people are engaging with video online. So, whether you’re a fan of being on camera or avoid it at all costs, if you want to reach more people with your message, you need to explore how video can become a part of your marketing strategy. Not sure where to begin? Use these 7 ideas for using video to get you started. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/44

Do you have a hard time figuring out where to spend your advertising dollars so you can get the most bang for your buck? While there’s no one-size-fits-all approach to advertising, here are four methods every horse business owner should at least consider as you weigh your options. 

Plus, I threw in a fifth one as a bonus!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/43

Are you ready to advertise your horse business, but aren’t sure where to start? Before you start calling on your favorite industry publications, ask yourself these 3 questions to get the most from your advertising dollars.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/42

Whether it’s local, national or worldwide, a mention in the media has the potential to expand the reach of your horse business. But, where do you start? Discover what steps you should take to secure media coverage for your equestrian business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/41

Have you put together a lead magnet to build your email list but can’t figure out how to get people to sign up? Here are 9 strategic yet simple ways you can share about your awesome freebie to get more leads.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/40

Freebie Guide [FREE!] → Stormlily.com/freebie

Do the images on your website, social media, and print materials give the best first impression possible for your horse business? 

Equine and product photographer Cara Taylor Swift of Fast Horse Photography is sharing a simple checklist so you can be sure you're using the perfect images in all of your marketing materials. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/39