How to Market Your Horse Business with Denise Alvarez

If you’re posting on social and getting no traction, what should you do? How do you build relationships and make sales on social when you can’t make connections?

Social media is meant to be social. That’s why this episode is packed with practical ways you can get outside of your profile bubble and build connections with potential customers on social media.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/113

FREE The Ultimate Guide to Hashtags for Horse Businesses → Stormlily.com/hashtags

If you have aspirations of creating an online membership, you may see yourself as an educator. But the reality is, all horse business owners should own the title of educator.

In this episode, award-winning equestrian photographer and veteran workshop host, Phyllis Burchett will help you to see why you are an educator and how you can do it effectively so your students thrive and you enjoy sharing what you know.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/112 

Do you want to build an equestrian business that’ll be here for the long-term?

Then email marketing is a non-negotiable. Yet it’s uncommon to see equine entrepreneurs incorporate it into their marketing mix.

Here’s why you can’t afford to ignore email marketing any longer.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/111

FREE The Beginner’s Guide to Email Marketing for Horse Businesses →
stormlily.com/emailguide

Are you getting regular inquiries from potential customers on your websites? And, do those leads pan out to be the right people for your business?

If you’re struggling to get the right people in the door, consider these 5 warning signs your website is the culprit.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/110

FREE Dream Website Guide → Stormlily.com/checklist

This is your never-before-told inside scoop on the history of my business—how I went from idea to side hustle to main gig. Even how the name came to be!

You know equipping equine entrepreneurs is at the heart of all I do, so you can expect plenty of marketing nuggets and practical takeaways as you learn ...

• how Stormlily Marketing became my main gig
• setbacks & challenges I've experienced along the way (Hint: they don’t stop. Welcome to entrepreneurship!)
• 3 lessons learned you can take with you to your horse business (AKA 3 essentials for your marketing tack room 😊)

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/109

If you’ve ever felt like you were running yourself into the ground while running your business, this episode is for you.

Dr. Alberto Rullan with Performance Equine Veterinary Services in Ocala, Florida, has been there, too. He grew up on a cattle farm in Puerto Rico and came to the U.S. for school with a fire in his heart for equine veterinary care. Yet the idyllic picture of why he came to the U.S. quickly became muddied with school debt, managing people more than doctoring horses, and working from sun-up to sun-down with no time for his family.

That’s when he decided to make some major shifts both personally and professionally. And, now, he and his wife run two successful veterinary practices, he manages his time and his team in a completely new way, and he’s sharing what he’s learned with veterinarians everywhere he goes.

In this episode, you’ll hear Dr. Rullan’s story as well as the keys he believes are necessary for every equine business to succeed.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/108

FREE Goal Setting Cheat Sheet → Stormlily.com/goals

If you know you want your business to support a cause and make an impact, what’s keeping you from taking action?

In this conversation with Everyday Equestrian owner Charlotte Phillips, you’ll learn about her unique business model that supports equine rescues.

You’ll also discover 3 myths that may be holding you back from designing an impact-driven business—and the truth about each one that’ll help you take that first step.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/107

FREE Goal Setting Guide → Stormlily.com/goals

As an equestrian business owner, you’re the decision maker when it comes to pricing your products and services. But, how do you decide if your products and services are priced right?

Who defines what’s right for you? And, when should you adjust your prices?

Pricing is often considered a sales strategy, but price absolutely matters in your marketing too.

In this episode, you’ll learn 3 reasons price matters in your marketing as well as 4 key areas you should consider as you set or evaluable your pricing strategy.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/106

As an equestrian entrepreneur, your pricing is directly impacted by your business and personal goals for your business. Have your written out your goals yet? Get your FREE Goal Setting Cheat Sheet → Stormlily.com/goals

When you have a strong community around you and your brand, the possibilities for your equine business are endless. That’s what Shawna Karrasch and Jessie Hillegas of Shawna Karrasch Equine have discovered.

As a pioneer of positive reinforcement (R+) training in the horse world, Shawna has been building a community for nearly 30 years. But, as you’ll hear in the episode, her aim was not to build a personal brand. Her number one goal has always been to serve the equine community. 

Since she and Jessie Hillegas have joined together, the fruit of Shawna’s labor has become evident. In this conversation, you’ll hear why email marketing matters and what you can do today to build a community around your brand and business. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/105

You hear all the time about what you should be doing when it comes to your marketing. But, is there anything you should avoid? Well, yes!

In this episode, you’ll learn the two biggest mistakes equine entrepreneurs make when it comes to their marketing and what you should do instead.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/104