How to Market Your Horse Business with Denise Alvarez

One of the easiest ways to bring people into your world on social media is through your Instagram or Facebook stories.

Because they’re short-lived (just 24 hours) you can post more off-the-cuff or organic content than you might do in a regular post.

Plus, your super fans are the ones most likely to watch and engage. So, it makes selling easier because they’re also more likely to buy.

Are you new to using stories as a marketing tool? Or, need a bit of inspiration to make it happen?

In this episode, you’ll learn the ins and outs of how stories are your social media secret weapon.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/94

When you create content, it’s an opportunity for you to create or deepen the connection you have with your followers or potential followers.

And ideally, as you deepen that connection, it’s building trust in you and your brand. And if you’ve heard me say it once you’ve heard me say it 100 times: your followers and potential customers are buying from people, brands, and businesses that they know, like, and trust.

Connection matters.

That’s why in this episode you’ll learn two strategies to keep in mind so that you can create content on social media that’s a tool for you to really connect with more of the right people on social media.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/93

Do you ever get overwhelmed when it comes to marketing your horse business on social media? If that’s you, then you’re in the right place.

These three steps are going to help you defeat that feeling of overwhelm and give you a doable plan you can implement—starting today.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/92

FREE Getting Started With Marketing for Horse Businesses → Stormlily.com/getstarted

Money-wise as a business owner is more than just how much money you’re making. The reality is even if you make a lot of money in your horse business, if you aren’t intentional about how you’re spending, saving, or investing it, then is it really helping you build a sustainable business? To me, using your money to help you reach the goals and dreams you have for your business is truly being money-wise.

That’s why my guest today is diving into some very practical ways you can adjust your money mindset inside your horse business. Ashley Wilson of Bar Down Investments has learned how to make her money work for her, and she’s sharing what she’s learned with you. Are you ready to do more of what you love? Let’s go!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/91

FREE Goal Setting Cheat Sheet → Stormlily.com/goals 

As an equestrian photographer, how do you get your business to stand out among the others? How can you market your business so that you connect with your right-fit customers?

Shelley Paulson has years of experience, first as a sought-after wedding photographer and now as an equine commercial and editorial photographer. Drawing from that experience and lessons learned, Shelley is sharing 4 approaches that are key to marketing your equestrian photography business well.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/90

FREE Guide to Get Started with Marketing → Stormlily.com/getstarted 

Are you jumping into podcasting? Or, maybe you are going to start posting on your blog more regularly? Or, you want to start creating more videos? Or, a mix of all the above!

No matter which method of content marketing you’re headed into, how do you come up with content ideas that connect you with the right people?

These five questions will get your creative juices flowing. As you listen, jot down what comes to mind and you’ll have a solid list of ideas for content that will serve your audience and help grow your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/89

FREE Guide to Get Started with Marketing → Stormlily.com/getstarted

If video is king when it comes to marketing, how does the everyday horse business owner use it strategically—and without spending a fortune? Thankfully, there are myriad ways you can use video as part of your overall content marketing strategy.

That’s why I’m excited for you to meet my guest, Mariah Hammerschmidt! As the Equine Network Video Project Manager as well as Supervising Producer of Horse Week and Icons by American Cowboy, Mariah works with a variety of equine businesses to help produce their videos. From brand anthems to social media clips, she’s done it all.

This week she’s sharing her best tips to help you create a video marketing strategy for your business, so get your notepad ready!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/88

FREE Guide to Get Started with Marketing → Stormlily.com/getstarted 

From private Facebook groups to video libraries, memberships in the horse world are growing at a rapid rate. That’s why last week in Episode 86 we looked at the pros and cons for having your own membership.

This week, we’re going back to my chat with Annie Kennedy at The Equine Network. She has 3 practical tips to help you market your membership so you can serve more people and make a bigger impact. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/87.

FREE The Beginner’s Guide to Online Memberships for Horse Businesses → Stormlily.com/memberships

Have you been considering adding a membership program to your business? It can be a great way to create recurring revenue, for sure. But, how do you know if a membership is the right choice for you?

Let’s make a good ol’ pros and cons list together so you can make the best choice for your business. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/86

FREE The Beginner’s Guide to Online Memberships for Horse Businesses → Stormlily.com/memberships

Have you been wondering if you should start a podcast? With the rise in podcasting in recent years, it may seem like you should just jump on the bandwagon! Before you do, listen to this episode. 

You’ll learn how to know if podcasting is right for you and your audience, the basic tech you’ll need to get started, and a simple process flow to help keep you on track. Because you know I like a good step-by-step process! ;-)

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/85 

P.S. Since your podcast will be linked on your website, it’s probably a good time to see if your website is doing its job. Here’s how you can know →  The Ultimate Website Audit Training Kit