Does bigger always equal better? Or, can you have a successful business by going deeper or doing better rather than going bigger? That’s what we’re diving into in this episode!  

And, you know what’s beautiful? Success for you does not have to mean the same thing as success for your neighbor down the road! Listen in to my conversation with Shelley Paulson—you’re going to walk away with so many nuggets of business strategy and wisdom!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/38.

When it comes to the words on your website or social media (or any other place for that matter), how do you know if you’re being clear? And why does clarity even matter? 

As Donald Miller says, “When you confuse you lose.” And you're not in business to be on the losing end. So, check out these 5 doable steps to create clear content for your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/37

When's the last time you had to make a decision as a business owner? Probably right before you started reading this description, right?!

As a horse business owner, you're making lots of decisions daily and oftentimes on the fly. But what about those big decisions? How do you know which way to go? 

While this topic may not be directly related to marketing strategy, it's definitely applicable. Plus, those big decisions you're making often have an impact on your marketing.

That's why I invited Katie Navarra onto the podcast. She's a successful freelance writer you've likely met in your favorite equine industry magazine, but she also now provides life coaching services to professionals in transition. Katie has some great questions you can ask yourself to help you make the best decision for you, your family, and your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/36

When you have an idea for a valuable freebie, how do you create it? And, how do you get your dream customer to sign up for it with their email address? Here are 10 tips to help you create a successful freebie for your horse business! 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/35

Freebie Creation Guide [FREE] → Stormlily.com/freebie

See a freebie in action! Website Checklist [FREE] → Stormlily.com/checklist

Have you ever considered getting a trademark or copyright for your horse business name or logo? If not, you should. And, Attorney Jo Belasco is here to share why it will protect your business and how you can get it done.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/34

What’s the number one way to build your email list? Offering something of value for free in exchange for an email address! Use these four proven ideas to build a valuable opt-in freebie for your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/33

Want to see a freebie in action? Here’s my FREE Website Checklist → Stormlily.com/checklist

How specific are you when you describe what you do and who you serve? 

As you’ll learn from artist and barrel racing coach Dani Powers, the more specific you are, the more effective your marketing will become. Listen in as Dani shares the six benefits she’s experienced by niching down, and how you can enjoy these same benefits in your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/32.

Have you ever had a gut feeling about something or someone and didn’t follow it but later wished you would have? You’re not the only one! 

That’s just one lesson learned that Mandee Flanders, host of The Leadline Podcast, is sharing in this episode filled with practical business tips for equine entrepreneurs. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/31.

Aside from current customers, who else is on your email list? Have you been wondering how in the world you’re supposed to build a list of people that want to hear from you? 

Using these five simple strategies, you’ll be building a list of new email friends in no time!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/30.

Email Marketing Mastery Course → Stormlily.com/emailmastery

Does social media marketing for your horse business ever just make you tired? You end up just posting what comes to mind in the moment because you know you need to, but you know there’s got to be a better way. 

Good news, friend. There is! Today you’re going to learn why planning your social media content is not only doable for every horse business—it will make your life easier and help you to actually enjoy the social part of social media again.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/29.

JOIN Social Stride → Stormlily.com/socialstride

FREE Guide to Get Started With Marketing Your Horse Business → Stormlily.com/getstarted