How to Market Your Horse Business with Denise Alvarez

Do you ever feel like you jump into a new year barely holding onto the reins? Or, do you have a list of goals so long you feel overwhelmed before you’ve even started?

If that’s you, I have just what you need!

While I’m a big fan of setting goals, I’m also a big fan of selecting a word for your year. From both a professional and personal level, choosing a word or set of words is a powerful way to bring clarity and intention to the work you do.

That’s why I’m sharing with you THREE words I believe have the power to transform your business in 2023.

Whether you’re just getting started or you’ve been in the game for years, every equine entrepreneur will benefit from writing down these words on a sticky note and keeping them nearby!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/103

How do you evaluate if you’ve had a good year in your business? Do you just look at the bottom line of the profit chart or bank statement? I sure hope not!

When you do an effective year-end review, you’ll know if what you’re doing is actually moving you closer to your long-term goals and the vision you have for your business. So, grab your notebook and let’s answer 3 questions that’ll help you to have an effective year-end review!   

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/102

Have you ever had someone compliment you about something but you didn’t necessarily see it as a good thing? 

Or, maybe you have clients right now that tell you they love something in particular about how your work or about working with you and, until now, you’ve taken it for granted?

The reality is that, as a business owner, your business will grow sustainably and strategically the more you listen to those people!

Because when you lean into your strengths, the areas where you really shine, then your passion shines through and your skills come to life.

That’s what’s been happening for Lindsay Hayes-Cofell of Hayes Cofell Performance Horses, and it’s ultimately led to her launching a brand-new online course that’s all about equitation—her sweet spot.

Learn more about Equitation Accelerator → Stormlily.com/equitation

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/bonus1

Hear more from Lindsay Hayes-Cofell on the Podcast 👇

Episode #2: Why Email Marketing Isn’t Just For Apple, Starbucks and Ariat [with NRHA Professional Lindsay Hayes-Cofell]

Episode #4: How to Use the Testimonials In Your Backpocket to Boost Your Marketing  

Whether you’re in the English or Western world or somewhere in between, my trip to the NRHA Futurity was packed with takeaways and mindset shifts that have the potential to elevate your business in the coming year.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/101

Book Your Clarity Coaching Call → Stormlily.com/clarity

Episodes 1 through 99 have been power-packed. Am I right?

You’ve learned so much about how to market your horse business since this podcast started in October 2020. From social media to websites to email marketing, from learning how to reframe failing in business to success tips from Road to the Horse champion Mike Major and personal performance coach and well-known cow horse trainer, Barbra Schulte—there has been no shortage of practical insights and actionable strategies.

So, to celebrate 100 episodes, we’re diving into one big lesson I’ve learned since starting the podcast. And, of course, how you can apply it to your horse business!

You’ll learn my biggest takeaway so far, complete with three quotes to keep handy for when you feel frozen in fear.

PLUS, as part of the 100-episode celebration, I’m giving YOU the chance to win one of my very favorite equestrian-themed candles! It’s easy to enter but you’ll have to listen to find out how. 😉

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/100

Whether you’re a fan of country music or not, I’m sure you’ve heard of Garth Brooks. But, did you know you can actually learn quite a bit about marketing from him?

Honestly, I’m sure there are more than 6 lessons to be learned—these takeaways aren’t even obvious things he does as a marketer to get people to the concert. But, as I went to my first Garth concert for my birthday I couldn’t help but take down some notes throughout the experience that made me think of you. Things will help you market your horse business well. And, of course, with each lesson you’ll get a practical takeaway. That’s just how I roll! 😉

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/99

Planning your next product or service launch? Whether you’re a launching newbie or you’ve lived to tell the tale but aren’t sure you can make it through another one, this episode is for you.

You’ll discover the 7 essentials that are key for every equine entrepreneur to follow as you launch your product or service—for the first or fiftieth time.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/98

Does narrowing down your best-fit audience or ideal customer make you nervous? You’re afrid to be for one group of people because you think that means you’re saying your product or service won’t work for anyone but that segment? (And of course, that’s not true because what you do will work for every horse and every rider. 😉)

The reality is if you’re creating marketing that speaks to everyone it actually speaks to no one.

That’s why in this episode, you’ll learn why identifying your best-fit audience is the best way to create marketing that connects you to the people who will actually buy from you.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/97

What’s the real reason you don’t post very much on social media? I often hear that not posting consistently is the biggest problem for horse business owners. But, I’ve been digging deeper on this one. And, I think comparison is at the root of the problem.

Feeling like you should do what everyone else is doing makes you think you’re either never doing enough or you could never do it like that person you’re watching who has thousands of followers and is surely more successful than you.

That’s why we’re digging into comparison and social media this week. You’ll discover what I believe you as a horse business owner need to do in order to get past the comparison that’s keeping you stuck. Let’s go!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/96 

Is it really possible for your horse business to sell on social media? Or, is it just a place where people want to hang out without being sold to?

Well, it’s probably a place where people are scrolling for fun but they definitely do buy from businesses while there. That means it’s absolutely possible for you to sell on social media.

In this episode, you’ll get 4 sure-fire strategies for selling your products and services on social media!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/95

Social Stride: Simplifying Social Media for Equine Entrepreneurs → Stormily.com/socialstride