How to Market Your Horse Business with Denise Alvarez

Once you know what success means to you in your equestrian business—because it's absolutely subjective — there's one mindset you'll need to keep front and center to chase after it.

In this episode, you'll learn ...

🔸 The decision you need to make today to build your equestrian business

🔸 3 practical ways you can do that, starting now

🔸 Specific action steps to get you started

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/122

FREE Goal Setting Cheat Sheet → Stormlily.com/goals

Are you ready to go from disorganized and spur-of-the-moment to showing up on social with a plan? This episode is for you.

Plus, you’ll learn what stats you should be paying attention to (and what you can ignore) and the surprising marketing tool most equestrian entrepreneurs aren’t using.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/121

What’s keeping you from being booked solid? You might think you just need to post more or get on YouTube, TikTok—AKA do more of all the things. But it actually goes much deeper than that.

If you believe these 2 common marketing myths then the growth from all the "more" you do is going to be stunted.

When I finally stopped believing these common marketing myths my business started its upward trend. And, the same can be true for you.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/120

Have you ever had a client or customer you loved working with? You know, the ones you wished you could clone.

What if I told you it is possible to attract more of those kinds of people to your business?

In this episode, you’ll learn how to do just that plus the two things that could actually be keeping you from attracting the right people.

Packed with real-life examples to help you implement this strategy in your own equine business, this episode is the catalyst you need to make some bold choices for your equine business.

It’s time to get clarity on how you can move the needle in your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/119

FREE Roadmap to Creating A Freebie That Delivers Value & Builds Trust → Stormlily.com/freebie

Do you ever feel overwhelmed by all the information out there on how to market your horse business?

Trying a little bit of this and that or even copying what everyone is doing will only get you so far.

Marketing that works starts with a plan centered around your personal goals for your business. In this episode, you’ll learn my proven step-by-step process for marketing your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/118

Explore Marketing Tools, Templates, Guides & Training for Equestrian Entrepreneurs  → Stormlily.com/shop

Country music fan or not, if you’re an equestrian entrepreneur, this episode is for you.

I’m a big believer in studying what successful people are doing to see what we can learn from them. And, while success is subjective, there’s no denying Kenny Chesney’s 30-year career in the country music industry would be labeled a success.

So, when I was at his concert earlier this year, I couldn’t help but take notes with you in mind. In this episode, you’ll learn 8 actionable takeaways you can apply in your equestrian business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/117

FREE Goal Setting Cheat Sheet → Stormlily.com/goals

Have you felt stuck in your equestrian business? You’ve got the vision but you just can’t seem to make any real progress to get you there.

While I don’t know your specific situation, I can tell you with 100% certainty there’s one thing I’ve seen horse business owners do over and over that keeps them in a holding pattern—and, it’s likely been true for you. 

This one thing is keeping you from …

• investing in yourself. 
• saying no to people you know aren’t a good fit. 
• using a separate business account for your transactions. 

Ultimately, it’s keeping you from believing you can make your big horse business dreams happen.

The good news? It’s completely in your control!

In this episode, we’re going to peel back what’s keeping you stuck AND exactly what steps you need to take to move your equestrian business to the next level.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/116

FREE Goal-setting Guide → Stormlily.com/goals

Ever wondered if you really need a website if you're active on social media?

Maybe you’ve been using your Facebook page in place of a website and you’re on the fence about if a website is really necessary.

In this episode, we’re getting real about the ongoing battle of social media vs websites. (Spoiler alert: Yes, you need a website. And, after this episode, I just know you’ll agree with me.)

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/115

FREE Dream Website Guide → Stormlily.com/checklist

This is a BONUS conversation with Kelsey Gascon. After I chatted with Michael and Kelsey Gascon for Episode #114, I asked her to stay on and talk specifically about why she’s such a fan of ongoing education as a business owner and the difference it’s made in their business.

It’s a really fun conversation. You’re gonna love it!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/114bonus

FREE Goal Setting Cheat Sheet → Stormlily.com/goals

Are you facing a major change in your business? Do you feel you need to pivot but aren’t sure what that looks like?

Michael and Kelsey Gascon of Gascon Horsemanship are sharing how they’ve successfully maneuvered multiple pivots in their horse business—and their best tips for how you can do it, too.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/114

FREE Goal Setting Cheat Sheet → Stormlily.com/goals