Does narrowing down your best-fit audience or ideal customer make you nervous? You’re afrid to be for one group of people because you think that means you’re saying your product or service won’t work for anyone but that segment? (And of course, that’s not true because what you do will work for every horse and every rider. 😉)The reality is if you’re creating marketing that speaks to everyone it actually speaks to no one. That’s why in this episode, you’ll learn why identifying your best-fit audience is the best way to create marketing that connects you to the people who will actually buy from you. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at <a href='https://www.stormlilymarketing.com/97'>Stormlily.com/97</a>

Does narrowing down your best-fit audience or ideal customer make you nervous? You’re afrid to be for one group of people because you think that means you’re saying your product or service won’t work for anyone but that segment? (And of course, that’s not true because what you do will work for every horse and every rider. 😉) The reality is if you’re creating marketing that speaks to everyone it actually speaks to no one. That’s why in this episode, you’ll learn why identifying your best-fit audience is the best way to create marketing that connects you to the people who will actually buy from you. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/97

Does narrowing down your best-fit audience or ideal customer make you nervous? You’re afrid to be for one group of people because you think that means you’re saying your product or service won’t work for anyone but that segment? (And of course, that’s not true because what you do will work for every horse and every rider. 😉)The reality is if you’re creating marketing that speaks to everyone it actually speaks to no one. That’s why in this episode, you’ll learn why identifying your best-fit audience is the best way to create marketing that connects you to the people who will actually buy from you. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at <a href="https://www.stormlilymarketing.com/97" rel="noopener noreferrer">Stormlily.com/97</a>

Why It's Okay If You Aren't for Everyone

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work?  Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too!  If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com

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How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com

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Why It's Okay If You Aren't for Everyone

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