How to Market Your Horse Business with Denise Alvarez

How do you feel when it comes to selling? Do you get nervous or shy, or maybe you completely freeze up and forget all the great things you were going to say? Or, if you’re selling on social, perhaps you just avoid it.  

I have good news! If you want to build an equine business you love, then selling is a skill that you can (and should) learn. That’s why I’ve invited Chris Stein, the National Sales Manager at world-renowned footwear company Justin Boots to join me on the podcast. 

In this first part of my conversation with Chris, you’ll learn how to overcome some of the common barriers to selling as well as plenty of practical ideas to help you do it well. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/74

How do you feel about reels? More specifically, how do you feel about doing reels for your horse business? While they were technically created from an entertainment perspective, Instagram and Facebook reels are a great opportunity for you to connect with your ideal customer.

But, where do you start? And, how do you know what to share in order to make the most of reels? That’s what we’re diving into in this episode. You’ll learn …
What are reels?
Why should you use them as a business?
How can you use them with purpose?

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/73

While I walked away from the 2022 Road to the Horse colt-starting competition with new insights about working with horses, I also always keep you, my podcast listeners, in mind. So, in this episode, I’m sharing some key business takeaways I took away from the event.

Whether you feel at a loss with what content to create or you’re not sure of your next steps for your horse business, this episode is going to give you the boost you need to keep at it.   

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/72

Decorated and accomplished cutting horse trainer and personal performance coach Barbra Schulte is back on the podcast this week! In this second part of our conversation, you’ll get a behind-the-scenes look at how Barbra chooses what products to create and her best tips for marketing your horse business. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/71

Listen to Part 1 of My Conversation with Barbra → Stormlily.com/70

Cowgirl Hall of Fame Inductee Barbra Schulte spent years successfully training horses and riders to compete in the National Cutting Horse Association before she built her personal performance coaching business. Now, she helps riders in all disciplines build the mental toughness and confidence they need to succeed both in the saddle and in life. And today, she’s sharing what she’s learned through the years about how you can build a successful horse business!

This conversation was so full of insights that I’ve broken it into two different episodes so that you can start applying the golden nuggets immediately. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/70

When it comes to marketing your stallion or breeding program, we often see the same thing over and over again. But, no matter the size of your operation, you can creatively market your stallion. When you do, you'll reach more of the right people. 

In this episode, I’m not just listing the places or the platforms where you should be marketing your stallion. Instead, you’ll get specific content ideas you can take and run with so you’ll be able to create interest and excitement about the horses in your program all year long in a way that serves and engages with your audience. Have fun with it!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/69 

Whether your horse business is in its infancy or you’re a seasoned pro who has been at it for years, there’s something beautiful about being a business owner. You get to decide what your business will look like. And, even if you’ve been doing it one way for years, you have the freedom to make changes as you see fit. That means you get to build a business you love! 

And that’s what my guest this week wants to help you do. Emily Urban with The Rising Equestrian Pro is a seasoned equestrian professional who is now sharing what she’s learned building her business with her fellow equestrians who want to “go pro.” 

While her typical aim is to equip those who are just starting out, I asked her to share with you some things that EVERY horse business owner should keep in mind as you build your business. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/68  

What do you put in your email newsletter that will both serve your audience and help you sell your products and services? With these 5 topics, you can include in your email newsletter, you’ll never be short of ideas!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/67

Have you ever felt like your email list would be too small to even start? Or, that you’re too green to jump into email marketing for your horse business?

First of all, neither of those are true—it’ll work for you! Secondly, you’re getting the answers to those questions and more in this podcast episode. We’re diving into list size, stats, and how often you should be sending emails.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/66  

When I ask horse business owners why they don’t give email marketing a try, one of the biggest reasons is they feel like they’re spamming people. I bet you can relate! The good news is that if you do it well and with the intention of serving your email friends, then you’re not spamming at all.

In this episode, you’ll learn 3 ways that you can do email marketing well so you can avoid that spammy feeling altogether. When you do these 3 things well, you’ll love what email marketing can do for your horse business!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/65