How to Market Your Horse Business with Denise Alvarez

What if I told you there’s one thing you can do this year that will connect you to more of the “right” people? That when you do it well, you will build a community of people who know, like, and trust you and your business—and therefore, they buy from you? 

That’s exactly what you’re going to learn about on this episode! I don’t want to give it away yet but I will tell you that I have seen this one thing work for horse businesses all sizes, niches, and disciplines.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/64

Tech tools can be a lifesaver or a headache. So, I’ve compiled some of my favorites that I think every horse business owner will appreciate. This week, we’re picking up where we left off with the last 3 of my top 6 tools for the everyday horse business owner. 

Questions about the tools? Feel free to get in touch. I’m happy to help!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/63 

Whether you love it or you hate it, tech is a key tool for your horse business, right? Within that, though, there are a ton of tools and apps out there that claim to make your life easier. To help you narrow it down, I’m sharing my 6 favorite tools for the everyday horse business owner. These are the tools I use on the regular and that I often advise my coaching clients to use as well. 

Of course, when I’m coaching, I’m sharing the ins and outs of the tools as I share my screen. While I can’t share my screen here on the podcast, in this episode, I’ll tell you about some of my favorites and invite you to check them out for yourself! 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/62 

Do you ever open up your phone to post on social media, but realize you have no idea what to say? You want to or feel you like you need to, but either way, you’re at a loss. So, you grab the most recent horse pic or video and put some hashtags with it and call it good. 

Not anymore, my friend! Today’s episode is one you’ll want to save or visit the show notes to print because you’re getting 5 topics that’ll be a springboard for when you can’t figure out what to post on social. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/61

Social Stride Doors Are Open Through January 11, 2022! 

Learn More + Join at Stormlily.com/socialstride

With January just around the corner, goal setting is at the top of my to-do list.

To get ready for the coming year, I’ve been reading up on how other successful non-horsey entrepreneurs do their goal planning. And, this week I’m sharing with you one surprising thing that I’ve discovered during my prep. Why surprising? Because it even surprised me, and I’m a regular learner/reader/listener when it comes to goal-setting! 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/60  

Social media was created to be social. That means creating content is a very important piece of the puzzle, but it's not the only piece that matters when it comes to building your horse business using social media.

The social part also means that you need to take time to engage with people on the platform that you are on. That’s why in this episode you will learn three easy and doable ways you can engage with your dream customer on social media. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/59

From private Facebook groups to video libraries, memberships in the horse world are growing at a rapid rate. If you have a membership or you’re considering one, you can use these 3 tips from Annie Kennedy at The Equine Network to help you market your membership so you can serve more people.  

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/58

Do you ever have a hard time figuring out what to say in your marketing? From social media to websites and printables, the words you use matter. In this episode, you’ll discover practical ways you can learn to write words that speak to your dream customer.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/57

You’re invited!

Join my FREE Facebook group for horse business owners! Access the How to Market Your Horse Business Community here. 

Press releases are a great way for your horse business to draw attention to your program, celebrate a big win, or spread the word about an upcoming event. But, how do you get yours to stand out when you know the media that you’re contacting receives press releases by the dozen? That’s exactly what you’re going to learn in this episode! 

My guest Megan Arszman has written more than her fair share of press releases on behalf of a variety of equine businesses, and now she is sharing her insights and expertise with you. We’re getting very practical in this conversation so get your notepad (or notes app!) ready! 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/56. 

Have you been confused by hashtags? Or, maybe you’ve used them because you think you’re supposed to but you have zero strategy behind them? You’re not the only one! That’s why we’re diving into the basics of using hashtags. In this episode, you’ll learn the what, when, where and how of using hashtags so you can experience the benefits of using them in your marketing. (Yep, there are actual benefits to using the right hashtags on social media.)

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/55