How to Market Your Horse Business with Denise Alvarez

If you learn by watching and you’ve considered using YouTube to market your horse business, then you’re in the right place. This episode is like a show-and-tell format as we look at how five different equine businesses are using YouTube to grow their reach. Get ready to be inspired!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/45

More and more people are engaging with video online. So, whether you’re a fan of being on camera or avoid it at all costs, if you want to reach more people with your message, you need to explore how video can become a part of your marketing strategy. Not sure where to begin? Use these 7 ideas for using video to get you started. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/44

Do you have a hard time figuring out where to spend your advertising dollars so you can get the most bang for your buck? While there’s no one-size-fits-all approach to advertising, here are four methods every horse business owner should at least consider as you weigh your options. 

Plus, I threw in a fifth one as a bonus!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/43

Are you ready to advertise your horse business, but aren’t sure where to start? Before you start calling on your favorite industry publications, ask yourself these 3 questions to get the most from your advertising dollars.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/42

Whether it’s local, national or worldwide, a mention in the media has the potential to expand the reach of your horse business. But, where do you start? Discover what steps you should take to secure media coverage for your equestrian business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/41

Have you put together a lead magnet to build your email list but can’t figure out how to get people to sign up? Here are 9 strategic yet simple ways you can share about your awesome freebie to get more leads.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/40

Freebie Guide [FREE!] → Stormlily.com/freebie

Do the images on your website, social media, and print materials give the best first impression possible for your horse business? 

Equine and product photographer Cara Taylor Swift of Fast Horse Photography is sharing a simple checklist so you can be sure you're using the perfect images in all of your marketing materials. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/39

Does bigger always equal better? Or, can you have a successful business by going deeper or doing better rather than going bigger? That’s what we’re diving into in this episode!  

And, you know what’s beautiful? Success for you does not have to mean the same thing as success for your neighbor down the road! Listen in to my conversation with Shelley Paulson—you’re going to walk away with so many nuggets of business strategy and wisdom!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/38.

When it comes to the words on your website or social media (or any other place for that matter), how do you know if you’re being clear? And why does clarity even matter? 

As Donald Miller says, “When you confuse you lose.” And you're not in business to be on the losing end. So, check out these 5 doable steps to create clear content for your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/37

When's the last time you had to make a decision as a business owner? Probably right before you started reading this description, right?!

As a horse business owner, you're making lots of decisions daily and oftentimes on the fly. But what about those big decisions? How do you know which way to go? 

While this topic may not be directly related to marketing strategy, it's definitely applicable. Plus, those big decisions you're making often have an impact on your marketing.

That's why I invited Katie Navarra onto the podcast. She's a successful freelance writer you've likely met in your favorite equine industry magazine, but she also now provides life coaching services to professionals in transition. Katie has some great questions you can ask yourself to help you make the best decision for you, your family, and your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/36