How to Market Your Horse Business with Denise Alvarez

Does it take money to make money in the horse business? Can horse trainers who aren’t world-renowned clinicians build a profitable horse business? In this episode, you’ll discover how one horse trainer is doing it, and what you can do to be sure your own horse business is profitable at the end of the day.

From being intentional about your client’s overall experience with your business to revamping some long-held beliefs about how much you can or should charge, this episode is full of insights for every horse business owner.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/54

Do you know the number one way to reach more people with your message in today’s world? Yep, it’s an online presence. Because it basically erases geographic boundaries of the people and the horses you can help. 

And while it’s great to offer education online for free (I do it with this podcast!), we all know that as a business, you also have to make money along the way. That’s why we’re diving into two key opportunities for horse businesses like you to make money online.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/53

Missed Part 1 of this conversation? Listen to 5 Ways Horse Businesses Can Make Money Online [Part 1] → Stormlily.com/52

FREE The Horse Business Owner’s Guide to Making Money Online → Stormlily.com/money 

Can any horse business really make money online? Absolutely. And in this episode, you’re going to learn how. You’ll discover 3 doable ways that you can take your knowledge and expertise and create an additional stream of revenue for your horse business.  And then in episode #53, we’ll finish off the list with two more ideas for you to run with to make money in your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/52

FREE The Horse Business Owner’s Guide to Making Money Online → Stormlily.com/money 

Whether you’re starting a brand or creating a new product or service from scratch, or you’ve had one for a while and you know it needs to be reworked, this episode is for you. I’m breaking down 4 major lessons learned from the recent makeover of the American Quarter Horse Association Journal. Don’t worry, it’s not just for association or even publications. These lessons apply to all horse business owners.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/51

“Oh, I should post this! Let me just set the saddle, blanket and lead rope down for a minute and take a great shot and put something great together.” … said basically no horse business owner ever. 

Why? Because you’re busy doing what you love to do! Riding, training, barn chores, creating products for the equine industry, giving lessons, etc.

And even though you believe social media can be a means to connect with the people that can help you keep doing just that, it’s just not at the top of your list when you have so many other things (and animals and people) vying for your attention.

That’s why I’m sharing with you my simple system that’ll help you plan 14 days of social media posts.   

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/50

FREE 5-Day Equestrian Marketing Challenge → Stormlily.com/challenge 

Social Stride Monthly Coaching Program → Stormlily.com/socialstride 

Can you believe it's been ONE YEAR of the How to Market Your Horse Business Podcast?! 🎉

As part of the fun to celebrate, I've invited my non-horsey husband Daniel to come onto the podcast and ask me any question. Hopefully, he asks a few that maybe you've been wondering as well!

It was fun for us, and I hope you enjoy it, too. I always call you—my listeners—my friends. After you hear this first-ever bonus episode, my hope is you'll feel like we really are friends! 😀

FREE 5-Day Equestrian Marketing Challenge → Stormlily.com/challenge

Social Stride Monthly Coaching Program → Stormlily.com/socialstride

You know what’s great about social media? It’s a totally free marketing tool that’s available to anyone and everyone who wants to put in the work. But, just like with horses, you get out of it what you put into it. How do you know where to go or what to do? Consider this episode your social media jumpstart!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/49 

FREE 5-Day Equestrian Marketing Challenge → Stormlily.com/challenge 

Social Stride Monthly Coaching Program → Stormlily.com/socialstride 

Is it possible to have a lesson-based horse business that’s profitable? Yes! Not only is it possible, but if you want your business to be sustainable (we all do, right?!), it’s a necessity. 

My guest Brian Wee has been where you are. As a lesson-based horse business owner, he learned that there were some specific mindset shifts that had to take place in order to build a business that would actually help him meet his financial and family goals. He’s seen that what he learned is now helping others do what he did. That’s why he’s sharing some specific ways that you can build a profitable horse business, no matter where you are in your journey.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/48

Event and rider sponsorship is fueling equestrian sports world-wide, on all levels. It’s also a unique opportunity for you as a horse business owner to directly connect with your best-fit audience. Use these strategies to help you make the most of your sponsorship experience.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/47

You know what all horse shows and rodeos have in common, regardless of the area of the world or even the discipline represented? 

Sponsorships.

From banners and tents and VIP boxes to individual rider sponsorships and print materials, as my guest India Wilkinson says on this episode, “Everything can be sponsored!” 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/46