How to Market Your Horse Business with Denise Alvarez

When you have an idea for a valuable freebie, how do you create it? And, how do you get your dream customer to sign up for it with their email address? Here are 10 tips to help you create a successful freebie for your horse business! 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/35

Freebie Creation Guide [FREE] → Stormlily.com/freebie

See a freebie in action! Website Checklist [FREE] → Stormlily.com/checklist

Have you ever considered getting a trademark or copyright for your horse business name or logo? If not, you should. And, Attorney Jo Belasco is here to share why it will protect your business and how you can get it done.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/34

What’s the number one way to build your email list? Offering something of value for free in exchange for an email address! Use these four proven ideas to build a valuable opt-in freebie for your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/33

Want to see a freebie in action? Here’s my FREE Website Checklist → Stormlily.com/checklist

How specific are you when you describe what you do and who you serve? 

As you’ll learn from artist and barrel racing coach Dani Powers, the more specific you are, the more effective your marketing will become. Listen in as Dani shares the six benefits she’s experienced by niching down, and how you can enjoy these same benefits in your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/32.

Have you ever had a gut feeling about something or someone and didn’t follow it but later wished you would have? You’re not the only one! 

That’s just one lesson learned that Mandee Flanders, host of The Leadline Podcast, is sharing in this episode filled with practical business tips for equine entrepreneurs. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/31.

Aside from current customers, who else is on your email list? Have you been wondering how in the world you’re supposed to build a list of people that want to hear from you? 

Using these five simple strategies, you’ll be building a list of new email friends in no time!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/30.

Email Marketing Mastery Course → Stormlily.com/emailmastery

Does social media marketing for your horse business ever just make you tired? You end up just posting what comes to mind in the moment because you know you need to, but you know there’s got to be a better way. 

Good news, friend. There is! Today you’re going to learn why planning your social media content is not only doable for every horse business—it will make your life easier and help you to actually enjoy the social part of social media again.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/29.

JOIN Social Stride → Stormlily.com/socialstride

FREE Guide to Get Started With Marketing Your Horse Business → Stormlily.com/getstarted

Do you want your website to show up in related search results? Of course, you do! 

What you’re really asking is for your site to be “search engine optimized,” also known as SEO. So, let’s break down SEO into the basics and figure out what you can do this week to optimize your website and get found by your ideal customers.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/28.

FREE SEO Basics Checklist for Horse Businesses → Stormlily.com/seobasics  

FREE Getting Started Guide for Marketing Your Horse Business → Stormlily.com/getstarted

When you think of the equine industry, you may think horse trainers, riders and instructors, or barn managers. But there’s a depth to the industry that many don’t even realize.

Katie Clinebell interviews equine professionals in her  Beyond the Saddle podcast, so I invited her to share some of her most unique interviews with you.

In this episode, you’re going to meet 5 professionals with unique careers in the equine industry. And you know I’m all about giving you practical tools for marketing so you’ll also walk away with a marketing tip you can learn from each one.  

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/27

You know the colt-starting competition Road to the Horse is a great place to learn about horses. But, did you know it’s also a great place to learn about marketing your horse business? 

I had the blessing of attending Road to the Horse 2021, and I walked away with so many takeaways that apply to marketing that I had to share them with you. So, here are 6 tips and takeaways I got from Road to the Horse that will help you market your horse business. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/26.

Become a Social Stride Member → Stormlily.com/socialstride