Takeaways

• Negotiation starts with understanding and listening to the other party.
• Creating a connection is crucial for effective negotiation.
• Principled negotiation focuses on relationships, while positional negotiation focuses on winning.
• Understanding the seller's problems can lead to better deals.
• Preparation is key to successful negotiations.
• Seller financing can be a creative way to structure deals.
• Interest rates and terms are important in seller financing.
• Asking the right questions can uncover valuable information.
• Negotiation is about finding a win-win solution for both parties.

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 About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com.

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