Most people think great storytellers are born with natural talent.
In this conversation, storytelling expert Philipp Humm explains why storytelling is actually a learnable skill—and why it may be the most valuable communication skill for entrepreneurs, leaders, investors, parents, and anyone who wants to influence others.
✔️ The 3 elements every unforgettable story needs
✔️ Why most public speaking advice actually makes you worse
✔️ How to become a confident speaker without memorizing speeches
✔️ The storytelling framework entrepreneurs should use to sell ideas naturally
✔️ Why emotion beats information every time
✔️ How impromptu speaking builds confidence faster than rehearsing scripts
✔️ The psychology behind stories that people remember for years
✔️ Why authenticity isn't about perfection—it's about connection
Whether you're raising capital, leading a team, pitching clients, creating content, or simply trying to become a better communicator, these storytelling principles will transform how people listen to you.
One of the biggest takeaways?
People don't remember information.
And the best part is—you don't need extraordinary life experiences to become a great storyteller. You simply need to learn how to tell everyday moments in a way that creates surprise, emotion, and vivid imagery.
If you want to become a better speaker, leader, entrepreneur, salesperson, or content creator, this conversation is packed with practical techniques you can start using today.
00:00 Intro
00:49 Meet Storytelling Expert Philipp Humm
01:50 Why Philipp Became a Storytelling Coach
03:38 The 3 Ingredients of Every Great Story
06:53 Jake Critiques His Own Story
07:38 The Biggest Storytelling Mistake People Make
09:44 Why TED Talks Often Feel Fake
11:37 The Surprising Power of Stories in Business
14:17 The Two Stories Every Entrepreneur Must Master
15:33 Gino's Origin Story (A Story Done Right)
18:18 How Long Should a Story Be?
21:14 Customer Stories vs. Boring Case Studies
23:24 Public Speaking Tips That Actually Work
25:20 Live Impromptu Speaking Challenge
30:13 Storytelling vs. Public Speaking
35:00 How to Make Stories More Memorable
37:30 The Confidence Exercise That Changed Everything
41:02 Why Memorizing Speeches Hurts You
42:20 How to Practice Speaking Every Day
44:00 Turn "How Are You?" Into a Great Story
45:20 The Fastest Way to Become a Better Speaker
47:07 Final Takeaways on Storytelling & Leadership
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