No matter how good your content is, if your profile isn’t optimized, you won’t see the conversions, growth, or sales you’re aiming for. If you’re not seeing the conversions, growth, or sales you’re dreaming of, no worries—I’m here to help you turn that around!

In this episode, you’ll learn:

[00:00] The Power of an Optimized Instagram Bio:

• Discover why a killer bio is your secret weapon for Instagram growth.
• Learn how to turn those profile visits into followers and clients with a bio that packs a punch!

[01:07] Five Game-Changing Bio Tweaks:

• Hide Your Category: Maximize your bio space by hiding the category. I’ll show you how to do it in a snap!
• Craft an Irresistible Top Line: Make it crystal clear what followers will gain by hitting that follow button. Spoiler: My top line promises to help you grow your following, get clients, and boost your brand visibility!
• Show Off Your Credibility: Add a fun, short positioning statement that highlights your experience and personality. Think of it as your mini resume—without the boring part!
• Call to Action (CTA) Magic: Whether it’s a lead magnet or booking a call, make sure your bio has a strong CTA that gets your audience to take action.
• SEO Your Username and Name: Use keywords that your ideal clients are searching for. Ditch the fancy jargon and get straight to the point!

[03:24] Exclusive Offer for My Podcast Fam:

• Want my eyes on your bio? DM me the word “bio” on Instagram for a FREE 15-minute Instagram breakthrough call. Let’s chat about how to make Instagram work for you!

[06:11] Why Your Bio Matters:

• If you’ve got a viral video but your bio doesn’t deliver, you might miss out on those new followers. I’ll explain how to keep your bio in sync with your content to avoid any disconnects.

[09:20] Your Action Steps:

• Screenshot your bio before and after you make these updates, and tag me in your Instagram story. I can’t wait to see your transformation!

Don’t forget to DM me the word “bio” to get your free profile review.

EPISODE LINKS:

JOIN HOT REELS: The 12 Month Instagram Content Lab
An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!) 

If you want to start leveraging Instagram to grow your business, grab my free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram.

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

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