Struggling to outrank big competitors in Google search? In this episode of the Duct Tape Marketing Podcast, I chat with Sam Dunning, founder of Breaking B2B and expert in SEO for revenue—not vanity metrics. Sam reveals how businesses can escape the traffic trap, leverage long-tail SEO, and optimize for Google rankings that actually drive leads and sales. If you want to boost organic traffic, adapt to AI-driven search changes, and build a smarter SEO strategy, this episode is packed with actionable insights!

Today we discussed:

• [00:00] Opening
• [00:09] Introducing Sam Dunning
• [00:31] Approach to SEO Strategy
• [03:42] SEO Isn't for Every Business
• [06:21] SEO is a Long-term Game
• [08:53] Your Marketing Niche
• [13:00] Google Search vs AI Search
• [15:24] SEO and Local Search
• [18:46] Where to Start with SEO

More About Sam Dunning:

Check out Sam Dunning's Website: https://breakingb2b.com

Connect with Sam Dunning's on LinkedIn: https://www.linkedin.com/in/samdunning/

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