All selling is change!

A good salesperson is good at making their prospects see in their mind that changing their situation is far less risky than them doing nothing at all. Because by staying in the status quo, their problems stay the same.

To be good at doing that, you need to realize that you're not selling the product. You're selling the results of what you offer.

Stay to the end as I'lI share with you a question that I use with prospects for this specific issue. You'll be amazed at how prospects will respond to it.

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Resources:

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