Flower pricing can be tricky with so many factors affecting value, between different crops, different markets and varying types of arrangements. You want to make sure you’re putting the price of your flowers high enough so you’re making a profit, but not so high that you price yourself out of the market. Listen to this week’s podcast with Lennie Larkin for pricing strategies to make sure you can keep your business going.

As a flower farmer herself and business coach for other flower farmers, Lennie put her experiences and business expertise into the book Flower Farming for Profit, and the Sell Your Flowers Summit, which you can attend for free starting November 20. In this conversation, we cover how to price the same blooms for different markets, how to de-commodify your flowers, and how to market them. If you know how to grow flowers but are anything less than confident in how to sell them, this conversation will help you develop the confidence to ask for a fair price for your blooms!

 

Connect With Guest:
Website: flowerfarmingforprofit.com
Instagram: @flowerfarming.forprofit
Sell Your Flowers Summit

 

Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:
 

Farmhand is the virtual assistant built for farmers—helping CSAs scale sales, run error-free fulfillment, and deliver 5-star service. Whether you’re at 100 members or 1,000, Farmhand helps you grow without burning out. You’ve heard us—and our farmers—right here on the Growing for Market Podcast. Explore more stories and learn more at farmhand.partners/gfm.

 

Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day. Visit niftyhoops.com to learn more.

 

This episode is brought to you by Tend, the all-in-one, AI-powered farm management platform trusted by modern growers. Tend helps you cut through the busywork, so you can focus on growing and selling what matters. With Tend, you can plan your crops, assign and track tasks, manage inventory, and handle your sales and accounting, all in one smart, easy-to-use platform. Whether you run a 1-acre farm or manage a large operation, Tend adapts to your scale and style, supporting everything from manual labor to fully mechanized workflows. Try it for free at Tend.com, no credit card required.

 

There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com.

 

If you have never attended an ASCFG Conference, there is no better time to invest in yourself! The Association of Specialty Cut Flower Growers is welcoming Growing for Market readers to register at the ASCFG member rate for the 2026 Conference in Albuquerque on January 13-14. Register at ascfg.org.

 

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