How to Price Your Offer Campaign (LA 818)

Transcript:

Steven Butala:                   Steve and Jill here.

Jill DeWit:                            Hello.

Steven Butala:                   Welcome to the Land Academy Show. Entertaining land investment talk. I'm Steven Jack Butala.

Jill DeWit:                            I'm Jill DeWit, broadcasting from sunny Southern California.

Steven Butala:                   Today, Jill and I talk how to price your offer campaign. It's, it's-

Jill DeWit:                            We're putting people out of business doing this show, by the way.

Steven Butala:                   Offer week. How are we? I want to hear this. I love the sound of that.

Jill DeWit:                            This is, we don't really have any competitors, 'cause what we do is so different. But this is one of those topics that people would be like, "Don't share this. You should be charging for this. Don't give it away for free."

Steven Butala:                   Yeah, so last week, at our live event last weekend, I was sharing pretty extensively what House Academy's all about, which we're going to launch in next January, this January. Several people came up to me and say, said, "What's it going to take for you not to launch that at all? Can you just share it with us?

Jill DeWit:                            Yeah, that's very true. My God.

Steven Butala:                   Multiple people.

Jill DeWit:                            That's true.

Steven Butala:                   I couldn't answer the question. I'm like, but my first thought was, "Why would I not want to share this hope with everybody?"

Jill DeWit:                            Yeah, but I understand.

Steven Butala:                   There's 150 million properties out there. Literally. That's a real number. You're going to get your slice of the pie. Don't worry.

Jill DeWit:                            Well, everybody in the room said, "I want to be the last Land Academy member. I'm going to be closing the door behind me."

Steven Butala:                   Everybody thinks there's competition, and there's not.

Jill DeWit:                            I know. He's so good. I love that. I should make a shirt, actually, that says that I'm the last Land Academy member. It's too bad. You snooze, you lose. That's good.

Steven Butala:                   Before we get into the topic, which is pricing, by the way, which is incredibly important, there's nothing more important than pricing, actually I don't think.

Jill DeWit:                            Oh, boy. Yeah, yeah.

Steven Butala:                   Let's take a question posted by one of our members on the Land Investors dot com online community. It's free.

Jill DeWit:                            Carl asks, "Can more than one land investor operate in the same county? I spent 10 hours yesterday analyzing sold vacant land properties in Texas, Colorado, and Florida for the past two years. Clearly, data tells me other land investors are operating, and doing well in certain counties. The big question is is there room for one more? I would assume the land owners are getting hammered with offers. Thoughts?"

Steven Butala:                   May I?

Jill DeWit:                            You want to go? Please.

Steven Butala:                   There's a few big picture points here that I want to make. Number one, looking at sales comparisons, meaning sold property for rural, vacant land is a useless waste of time, and here's why, if not for anything else. Comparison values come up because of this. Somebody transferred a property into someone else's name.