Today we'll dig in on productizing your customer's first step. This is the best path to building a product that generates revenue immediately so that you've got some runway and flexibility to build. We'll walk through a few examples, including a Family Operating System that came in at 3am last Thanksgiving from a listener. 

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Timestamps
00:30 The Thanksgiving Startup Idea - The Family Operating System
05:24 Smooth Jazz, with an Offer
06:06 Productize the First Step
09:16 Theory + Process
11:30 Good Customers and Good Dams
13:30 A Writing Startup
17:02 The First Step for the Family Operating System