Why do so many people sacrifice their values to make it to the top? People in business who commit fraud; writers who plagiarize; athletes who dope — the list goes on and on. At the core of understanding why is a question that is useful for all of us to ask: How do we pursue excellence without losing ourselves along the way? In today's episode, we unpack the dangerous dynamics of optimization culture, where the drive for growth, status, and money can overtake basic integrity. We explore why the health and wellness industry is uniquely set up to exploit our deepest fears about performance and mortality, how people rationalize crossing ethical lines (from doping athletes to supplement-shilling influencers), why having the right people around you isn't just nice but essential, and why righteousness and purity often get in the way of decency.

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