Most franchisors think raising capital is about having the perfect pitch.

It's not.

In this episode, we break down what actually happens when you go out to raise money—and why hearing "no" over and over again is not failure… it's the process.

From building your investor deck to navigating rejection, understanding investor psychology, and structuring deals that actually get done, this conversation gives you a real-world look at how franchisors land their first investors.

If you're trying to raise capital for your franchise, this will save you months (or years) of frustration.

Timestamps:

00:00:00 – Not All Investors Are the Same

00:00:51 – When You're Ready to Bring on an Investor

00:02:33 – Building the 15–20 Page Investor Deck

00:03:39 – Capital vs Strategic Value in Investors

00:04:58 – Why Talking to Investors Is So Valuable

00:06:24 – The First Real Test: Can You Work Together?

00:07:47 – Don't Blast Your Deal Publicly (SEC Risk)

00:10:08 – Why You'll Hear "No" (And Why It's Normal)

00:12:32 – Understanding Different Investor Types

00:13:55 – The "9 No's to 1 Yes" Mindset

00:17:00 – What Investor Deals Actually Look Like

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf

https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL

#Franchise

#Investing

#Entrepreneurship