Duped: The Dark Side of Online Business

How to Read a Sales Page Part One


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If there’s one place on the internet it’s all too easy to get tripped up and make an impulsive decision, it’s sales pages.

Yes, sales pages are designed to draw you in and pique your interest, but in many cases, these pages are cross the line from persuasion to straight-up manipulation. 

So how do you spot the red flags? 

In part one of this two-part series on sales pages, we’re covering program promises, pain points, and the solution. We discuss:

  • The psychology behind using long-form sales pages.

  • Examples of the empty promises we often see from group programs. 

  • How to identify headlines designed to suck you in,

  • The difference between pressing on pain points versus agitating them.

  • How to identify red flags when reviewing offered solutions.

  • Key takeaways to keep in mind when reading sales pages. 

For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon.

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Duped: The Dark Side of Online BusinessBy Michelle Mazur and Maggie Patterson

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