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What does it take to buy a 103-year-old business and scale it in today’s competitive home services market?

In this episode, Austin Gray talks with Hardy Farrow, entrepreneur and owner of Longacre Company, a full-service plumbing, HVAC, electrical, and remodeling business.

Hardy previously built and exited multiple companies—and now applies those lessons to operating and growing a multi-division service company.

Hardy shares:

• Why perfection is the enemy of growth (and why 85% is enough)

• Recruiting strategies that actually work (and why “motor” matters most)

• Sequencing problems and prioritization for scaling

• How to balance specialists vs. generalists on your team

• Marketing lessons from B2C funnels, reviews, and Thumbtack ads

• Why location and zip code targeting are underrated growth levers

• Hard-won lessons from cutting new construction and doubling down on residential

Whether you’re running a service business, building a local brand, or just love hearing how real operators think, Hardy’s insights will help you think differently about growth, hiring, and execution.

👉 Tune in and learn how Hardy scaled a 103-year-old business while staying focused on people, process, and profitability.

🔥 Mentioned in This Episode

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