What makes a podcast truly discoverable, and how do you uncover the “throughline” that keeps listeners coming back?

In this episode, we're joined by Ben Hickman, host of the Reflective Rebels Podcast. Ben shares his vision for capturing extraordinary stories from ordinary people, and the challenges he’s facing around podcast identity, discoverability, and staying true to his mission.

Together, they explore:

• Why a clear throughline is vital for long-term growth
• How to refine your avatar so your show speaks directly to your ideal listener
• The power of episode titles, format tweaks, and reflective content between interviews
• Practical branding and website tips to make your podcast more findable
• Balancing passion projects with sustainable momentum