Today, we build a machine to help you actually run customer interviews.

We’ll use AI to tackle the big blockers—accountability, CRM setup, outreach, transcription, and even how to pick your first customer. You’ll hear the idea Brian is testing with the interview machine, and we’ll walk through exactly how AI can make the process faster, more uncomfortable (in the right way), and a lot more effective. Plus, a bit on creativity and being human.

• Tacklebox Customer Interview Workshop (starts 9/15)
• Claude
• Calendly
• Granola

00:00 Intro
00:30 Avoiding Criticism
04:08 The Job of Customer Interviews
09:12 Smooth Jazz
09:30 Whisper Ideas
11:35 The Idea:
15:35 The AI Interview Machine
17:34 Accountability
19:13 Top of Funnel Outreach
21:18 Interview Execution
22:39 Synthesis
23:43 The End