Is it possible to run a successful Google Ads campaign on a small budget? Yes, but it's harder than you think!

This special edition episode of Inside Google Ads features a 20-minute workshop host Jyll Saskin Gales delivered at the Paid Search Association conference in 2023. This workshop is packed with more than 15 specific, actionable tips and real-world examples on how to get the most out of your modest Google Ads budget.

In this episode, you’ll learn about:

• Getting your data foundation in place, including conversion tracking, audiences, attribution, and account linking.
• Optimizing for micro conversions.
• Tips to maximize your Google search investment.
• How to leverage audiences to make better use of a small budget.
• How to determine if your business is ready for Google Ads.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

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