Top Entrepreneur Babak Azad is the guy you call when you want to MASSIVELY scale your business. Former SVP of Beachbody, he helped grow the company from $100 Million in annual revenue up to $1 Billion in annual revenue! Now the founder of Round Two Partners, Babak helps others scale their business by focusing on 3 areas: Customer Lifetime Value, Brand Building, and Operational Excellence. Listen to Babak go over key areas most people make mistakes in their business, where to focus in your business to improve growth, how to discover your niche, and so much more. Babak is a guy who walks the talk! Check him out!

0:01 - Introduction

4:00 - Journey to entrepreneurship

8:00 - Ending his magazine and going through tough times

11:00 - How did you start scaling BeachBody in the beginning?

14:30 - How can you identify what you need to work on in your business by using analytics?

19:10 - What led to you deciding you wanted to leave where you were working and start your own business? 23:30 - What advice would you give to someone looking to transition out of their corporate job and into entrepreneurship?

27:30 - How did you identify what you were good at in your business so that you could focus on that and build around it?

31:00 - Suggestions for someone trying to find a niche

34:20 - Did you use feedback to discover your niche?

37:20 - What are some common things holding people back?

41:00 - How do you start tracking lifetime value and lifetime clients? 44:20 - Common mistakes people make with tracking

50:40 - How do you measure the customer experience?

55:50 - Where do people get started and what are the systems and processes?

1:02:00 - What would your recommendation be for somebody that needs to hire people but don't have their systems in place yet?

1:08:00 - Who do these principles apply for? 1:10:00 - Where to find out more about Babak?

1:11:10 - Two pieces of advice to give to your younger self

Check out Babak's website!

http://www.babakazad.com/

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