We're going to tackle the huge topic of podcast growth by walking you through our SCALE framework.

• S – Syndication
• C – Communities & Collaboration
• A – Advertising & Paid Promotion
• L – Live & In-Person
• E – Email & Engagement

On this episode, we start with S for Syndication.

Syndication is all about getting your podcast in front of as many ears as possible. Start by submitting your show to big platforms like Apple Podcasts, Spotify, and YouTube. Make your website a go-to hub with an About page, Subscribe links, Contact info, a media kit, and easy-to-use social sharing buttons. Keep it clean, mobile-friendly, and SEO-optimized so new listeners can find you. Use clear episode titles, detailed show notes, and link to any tools or resources you mention. Don’t forget a short trailer on your homepage and a separate page for transcripts—it all helps make your show more accessible and shareable.

Resources Mentioned

• How to make your podcast trailer
• SEO for podcasters
• Our podcaster resources page
• Podpage - build a podcast website
• How to follow a podcast on Apple Podcasts
• How to follow a podcast on Spotify
• Work with us