From texting workflows and estimate calculators to Google’s four-result “Monopoly board,” Phil shows how better ops beat “more leads.” We dig into retargeting your ignored database, the five metrics that matter, and how AI/LLM authority content will shape the next decade. Whether you run HVAC, plumbing, gutters—or manage 1,800 units—these tactics turn chaos into pipeline. Watch to level up your home service marketing today.

Connect with Phil Risher

Website: https://phlashconsulting.com/
 

Chapters:

00:00 – Introduction

 

07:19 – Two big fixes: ROAS visibility + lead management

 

09:11 – Text-first workflows that boost response & bookings

 

13:37 – Chat-to-text widgets & estimate calculators that convert

 

22:10 – Google “Monopoly board”: LSA, Search Ads, Map Pack, SEO

 

24:26 – Content flywheel from real customer calls (They Ask, You Answer)

 

27:21 – AI search & becoming the local authority with content

 

38:28 – Scaling ladder & PE honey holes (retargeting)

 

44:45 – Gino Wraps it Up

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