Week 2 of our Google Ads series! Nick is joined this week by Daisy, who is a specialist in Google Shopping Ads at Spec Digital.

Nick and Daisy share their insights and knowledge in what you can do to get customers to convert more and spend more, what Performance Max is, creating and optimising ad audiences, effectively testing ads, and much more!

Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify website and a member of the Spec team will be in touch soon!

Key takeaways:
0:00 Introduction & About Daisy
1:47 Where to start for setting up Google Ads for your Shopify store
3:29 What is a Performance Max campaign?
4:36 The biggest things you need to control in Performance Max
11:13 What is impression share?
12:31 The audiences you want to feed into Performance Max
14:44 Testing - How long do you test ads for?
19:46 How to manage the Google feed with in & out of stock products
21:13 The Insights & Data you get from Performance Max
27:47 How to maximise peak spending periods
32:40 What are Asset Groups and how to make them good
43:21 What is the data we can look at to understand customer behaviour
48:10 CRO - What you can do to get customers to convert more and spend more.
50:51 The one thing you need to try on your Performance Max campaigns

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital Support the show

How To Scale Up Your Google Ad Campaigns

The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy.&nbsp;

Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!&nbsp;

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Entrepreneurship

Join us this week as we are joined by Ben Burgess, Founder of Brand and Web Agency, Eleven, working with the likes of CocaCola, BBC, Simba, 3Mobile & many more!

Nick and Ben unravel the four-step process of Conversion Rate Optimization, providing practical insights and actionable strategies to boost your website's performance.

Discover the art of designing a flexible website that adapts seamlessly to evolving customer needs, and unlock the power of A/B Testing to optimize your online presence.

Nick and Ben also delve into the psychology of consumer behavior, uncovering effective methods for understanding and meeting customer desires. 

Whether you're a seasoned entrepreneur or just starting out in the e-commerce world and want to gain a better understanding of CRO, this episode is not to be missed!

Key takeaways:
0:00 Introduction
2:01 Top 3 Tips For Today
4:08 Conversion Rate Optimization: The 4 Step Process
10:04 Brand Store vs. Online Store
11:33 Solution Positioning
15:26 How to Design a Flexible Website?
19:45 What is A/B Testing?
21:02 How Do You Find Out What the Customer Really Wants?
27:07 Tips To Increase Adding to Cart & Average Order Value
37:24 USPs: Sometimes Over Looked

Sign up to our webinar here: https://www.eventbrite.co.uk/e/10x-cro-changes-every-brand-needs-to-make-free-ux-workshop-tickets-837307969677?utm-campaign=social&utm-content;=attendeeshare&utm-medium;=discovery&utm-term;=listing&utm-source;=cp&aff;=ebdsshcopyurl

Eleven: https://www.weareeleven.co/

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify Support the show

Optimize & Convert: A Guide To CRO Success With Ben Burgess

This week, Nick delves into the daunting task of selecting the perfect marketing partner, offering expert advice and practical strategies.

Join us as Nick shares the intricacies of agency selection, sharing insights on what to look for and how to make informed decisions. If you are struggling to find the right agency for your brand, or feel it’s a daunting task, this is the episode for you!

Key takeaways:
0:00 Introduction
2:39 “I Can't Find A Good Agency”
4:02 Finding an agency
10:48 Three tips for better communications and marketing your business
13:37 Is there a quick fix for SEO?
15:43 Tips for better communication in the sales pitch
19:14 Being on both sides of the fence
19:54 How To Communicate With Your Agency
22:30 How to manage a startup's first year
28:40 Points on Reporting from an Agency
29:37 Don't move agencies unless…

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify Support the show

10 UNMISSABLE Lessons For Working With Marketing Agencies!

This week we are doing something a little different! Join us for an exciting online webinar where we'll reveal the secrets to skyrocketing your Shopify store's revenue! Whether you're just starting out or looking to take your business to the next level, this is the event for you.

Learn from industry expert Caroline Balinska who has achieved incredible success on Shopify, going from zero to a whopping one million dollars. Discover the proven strategies, tools, and tactics used to achieve this remarkable milestone.

During this event, you'll gain valuable insights on optimizing your store, driving targeted traffic, converting visitors into customers, and scaling your business to new heights. Get ready to unlock the potential of your Shopify store and start generating substantial revenue.

Don't miss out on this opportunity to learn and grow with like-minded entrepreneurs.


Key takeaways:
0:00 Introduction
3:11 0 to 1 Million on Shopify
5:52 An Intro to The Shopify Podcast
7:41 How to grow your business with Shopify
10:19 How important is the data that we have in our business?
13:54 How to Use Shopify Analytics in Your Business
19:04 How to find the perfect email budget?
20:15 How Do We Know Who Our Customers Are?
24:02 How to Use Customer Data to Build Your Brand
28:15 How to Engage with Your Customers
28:53 Don't Get Too Big on UGC
33:51 How to Get Feedback From Your Customers
35:12 Brand's USP's
39:56 The USP's of e-commerce
45:52 Favorite Small to Medium Brands
51:28 Skincare and Marketing: Looking into the Future
53:56 Question Time
59:40 Grow Your Email List Without a Discount Code
1:03:03 Marketing Strategy: Seasonality and Planning for the Future
1:05:58 Seasonality in the SEO World
1:09:00 Be proactive with your marketing
1:12:28 AI As A Customer's Advocate
1:14:38 The One Step to Personalizing Your Website
1:16:53 Should We Use AI in our Content?
1:22:57 Planning for the Future With a Focus on Data
1:23:13 How To Budget Your Marketing Budget
1:28:00 e-commerce: The three things
1:29:59 Top 3 trends in the UK
1:31:09 Top 3 tips for business success
1:38:56 Longevity: Choosing a Channel
1:44:27 Is Essentials Sustainability Good?
1:53:03 Is Shopify the Only e-commerce platform your clients use?
1:56:46 Using Pinterest to Drive Organic Traffic

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

 Support the show

From 0 to $1m on Shopify - Your New Growth Strategy!

In this episode we are joined By Sabir Semerkant who has over 25 YEARS in the e-commerce space.

Nick and Sabir discuss why bounce rate is the key KPI in e-commerce, and how to leverage effective marketing tactics to dominate the competitive landscape.

Explore the art of pricing, utilizing promo codes effectively, and discover the secrets to engaging top-tier customers through crafting compelling story-based marketing plans that captivate your audience, and much, much more! 

Key takeaways:
0:00 Introduction
2:40 Sabir on the Show
4:59 The 8 Dimensions of e-commerce Growth
9:10 Don't Be Just Dependent On PPC
10:59 Six Rules for Growth in the e-Commerce
13:39 What You Need to Do Now to Get Your KP
15:30 Bounce Rate: The Key KPI in e-Commerce
20:25 E-commerce Marketing: The #1 device in the US
23:28 Pricing and Promo Codes
29:00 Customer Segmentation and Pricing
32:20 Top Tier Customers and their engagement
36:40 How to Build a Story-based Marketing Plan
42:26 Product positioning and brand building
45:16 Adding four new dimensions to your product catalog
48:47 Customer UX: The 5 dimensions
55:01 How WhatsApp is improving the customer experience
56:49 5 Things to Know Before Buying a e-commerce platform
1:00:55 Six Rules for Building a Shopify Business on AI
1:06:59 Should You Install the Pinterest App for Your Business?
1:09:22 Amazon Supply Chain: Last Mile Logistics
1:12:39 8 Key Dimensions of a Growing Business

Sabir Semerkant: https://growthbysabir.com/

Get in touch with Lee: https://winningwithshopify.com/help/

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify Support the show

8 Unmissable Steps For 10x Growth on Shopify - You're Growth Plan

Join us this week as we sit down with Jandre De Beer, the CEO of V8 Media, to explore the ever-evolving landscape of email marketing!

Discover the secrets to building a thriving business through Facebook advertising and ensuring your Google Ads get the green light. Learn the art of community-building in email marketing and how to harness the synergy between sales and marketing to propel your brand forward like a snowball effect.

Jandre takes us inside the elevator to discuss crafting compelling email content and dives deep into the world of personalisation in email marketing, uncovering strategies to connect with your audience on a deeper level.

Tune in for expert advice, actionable tips, and invaluable insights from Jandre on how to navigate and succeed in the dynamic realm of digital marketing.

Key takeaways:
0:00 Introduction
2:13 Today’s guest: Jandre De Beer, CEO of V8 Media
6:55 How to Build a Business on Facebook Advertising
10:36 Have You Got Your Google Ads Approved?
11:56 Building a Community in Email
15:56 Sales & Marketing: Like a Snowball
18:40 In the Elevator With Email Content
23:59 On Personalization and Email Marketing
29:32 How to Get a Good Conversion Rate on PPC
32:27 How to Raise Revenue with e-commerce brands
37:43 Brand Marketing: Clear Value
42:57 Build a database with a social media presence
46:59 How to reach out to Jandre

V8 Media: https://v8media.co.za/

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify
TikTok: https://www.tiktok.com/@winningwithshopify  Support the show

How To Scale Up Your Google Ad Campaigns

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