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Michael Singletary, who built his business from high-end hair salons to a thriving land operation, breaks down exactly how cold calling changed his real estate game. He reveals the three pillars of successful cold calling (ADD: Agent, Data, Dialer) and shares why 70% of his deals come from leads that are 6+ months old. Whether you're just starting or looking to optimize your existing cold calling operation, Michael's practical insights on lead nurturing and data management will transform how you approach land deals. From understanding the unique psychology of land sellers to building a sustainable follow-up system, this episode is packed with actionable strategies you can implement right away to boost your ROI.

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With a lifetime of experience as a serial entrepreneur, Michael has successfully built and exited multiple multimillion-dollar ventures. He began his real estate journey in 2013 and has since closed over 500 single-family transactions, while raising over $10 million in private capital to fund his renovation and new construction projects.

With the ability to source great data in 2019, Michael launched Skip Force to provide real estate professionals with access to this valuable resource at wholesale prices. In just three short years, Skip Force has grown to serve over 1,000 customers and has developed a revolutionary product that helps real estate professionals to maximize the effectiveness of their telecommunications marketing campaigns. With Michael's leadership and expertise, the company has quickly become a leading provider of data-driven solutions for the real estate industry.

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