Objections aren't killing your sales — misunderstanding them is.

In this episode of the Life Insurance Academy Podcast, Roger Short breaks down why objections are not rejection, but signals of uncertainty, fear, and missing clarity. Top producers don't fear objections — they welcome them, because they know objections are part of the process, not a disruption to it.

You'll learn:

• Why objections are emotional, not logical

• The three most common objections in life insurance sales — and what they really mean

• How to use internal-based questioning to guide prospects instead of pushing them

• How to reframe "no" into "not yet" — and lead it to a confident yes

• Why your role isn't to overcome objections, but to dissolve them through clarity and empathy

This episode will change how you hear "I need to think about it," "It's too expensive," and "I already have coverage." If you want calmer conversations, higher trust, and more applications written — this is a must-watch.

🎧 Listen. Learn. Lead with confidence.

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