How to Send Blind Offers with Umar and Offers2Owners.com (LA 1100)

Transcript:

Steven Butala:                   Steve Butala here. Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala, broadcasting from sunny Southern California. Today, I talk about Umar... All right. I'm sorry. I talk with Umar, the manager of one of our companies called offers2owners.com and he's hopefully going to share some stories of our Land Academy members, sending out their offer campaigns by the ton. Hello, Umar.

Umar Awar:                        Hi.

Steven Butala:                   What's new today with you?

Umar Awar:                        Nothing much. The [inaudible 00:00:31] are rolling in. We're going to be working on a lot of that. We also have some exciting news coming up for next week, which we're going to share and just talk about some of our members, how they're doing.

Steven Butala:                   Excellent. Every single morning, every single morning, the first thing that's on my calendar, real early is to take a look at how all of our companies are doing. How they're doing from a volume standpoint, from a dollars collected standpoint, and all that stuff. And obviously, Offers 2 Owners is one of those that I look at. What I've noticed is that... and this is just me at the tip top, I'd love to hear your opinion, it consistently grows. And it doesn't grow... it's not because of our sales efforts. In fact, I don't even think there's a marketing, but I know there's not a marketing budget for O2O at all. What can you attribute that almost double digit monthly percentage growth to? What can you attribute that to?

Umar Awar:                        I think a lot of it has to do with... people finally understanding that it works. That, and mixed with the results that they saw from the first few campaigns. Why would you stop if you know it works?

Steven Butala:                   That's a great point. It's all repeat business, a small percentage of it. I can see how many new people are joining O2O and it's not a tremendous number. So the vast majority of the growth is existing people. I want you to correct me if I'm wrong, my perception is that the growth in the company is internal repeat customers. It's not new people that are joining.

Umar Awar:                        It's definitely... it's more so that than anything else, but there is actually a lot of new clientele that we get as well. And, whether these people are members, since Offers 2 Owners is open to nonmembers as well, we get people from other programs all the time.

Steven Butala:                   Do they make comments?

Umar Awar:                        Oh, absolutely. I actually had a really good one yesterday. One of our new... he actually joined, but he had gone through two other programs before ours and he told me I could say his first name, so I'm just going to go ahead and say Daniel. He said that he'd gone through a bunch of these templates with these other programs and the reason for why he joined and stuck with us and said we had to offer is because of the first line of our letter where it says, "We would to buy your property." He said a lot of other people were just beating around the bush, not really getting to the point. And, just right off the bat, this is what this letter is about. You can read it, or we cannot.

Steven Butala:                   I think the whole first sentence of the letter is we would like to buy your property located here at x for $4,321 and 48 cents.

Umar Awar:                        Exactly.

Steven Butala:                   I wrote that sentence in 1999 and it's still working for us.

Umar Awar:                        Oh, absolutely.

Steven Butala:                   That's amazing. And for all of our members, or many of our members. So, this growth is just fascinating to me because when somebody like me, half puts together a company, or an offshoot company is what it is,