Welcome to Add To Cart Upskill! We have partnered with one of our industry friends to teach you a new set of skills. At the end of the Upskill series, we want you to walk away feeling smarter and ready to take on a new area of eCommerce.  Today’s episode is the first in a series of three on Partnership Marketing and is brought to you by Impact.com, a technology company that’s transforming the way enterprises manage and optimise all types of partnerships. The Impact Partnership Cloud™ is an integrated end-to-end solution for managing an enterprise’s partnerships across the entire partnership life cycle to activate rapid growth. Impact power partnerships for some of the world’s largest and most loved brands: Uber, Airbnb, Nike, Canva, Westpac, HSBC, Woolworths and David Jones.

We are starting right at the beginning and looking at how to develop a partnership strategy as part of your marketing mix.  We are joined by Neguin Farhangmehr, Head of Affiliate and Partnerships at Growthops Digital.  Neguin never intended to pursue a career in partnerships, but after getting a taste of ‘the above and beyond channel’ as she calls it, she was hooked and has never looked back.  In this chat, Neguin shares the best way to budget for partnerships, which partnership channels perform best and her key tips for brands commencing their partnership planning as well as a whole lot more, in fact, everything you need to know to get started!

Links from the episode:

Impact.com

Growthops

Questions answered:

• What are the main benefits of a partner program for brands? 
• How do you tell if your competitors are engaged in partnership marketing? 
• Should you resource partnerships in-house or through an agency?

This episode was brought to you by…  

Impact.com

About your host: Nathan Bush from esuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Neguin Farhangmehr from Growthops Digital

With over 14 years of experience, Neguin leads high performing teams with a strong focus in sales growth and customer acquisition. Working with leading brands worldwide across several industries including e-commerce, travel, market research, entertainment and finance, Neguin helps companies with their marketing and sales functions via digital marketing tactics and partnerships.

You can contact Neguin at LinkedIn

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

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Contact Nathan: https://www.linkedin.com/in/nathbush/

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