There’s as much differentiation in how you sell as in what you sell, and standing out as a sales rep requires you to exhibit those special characteristics uncommon amongst your peers. Establishing differentiation is a tricky task, however, so today John Kaplan teaches how to simplify the process with ideas enactable by a mindset of open-mindedness, empathy for the customer and their needs, and conviction in the importance of what you have to offer.

Here are some additional resources:

• Get MEDDICC Certified on Ascender!
• Solution Mapping to Create Strong Value Propositions | Ascender Course
• Preparing for and Engaging in Virtual Meetings | Ascender Course
• Making Sure the Customer Understands Your Differentiation | Ascender Video
• Rise Above the Noise | Ascender Video
• Overcoming Seller Deficit Disorder | Ascender Video
• Preparing for Sales Conversations | Ascender Video
• Tips for Active Listening | Podcast
• Articulating Value and Differentiation After the Sale | Podcast

Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.

Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison