The Business of Coaching: Vision, Strategy, and Avoiding Costly Mistakes

Angie and John discuss the dos and don’ts of building a coaching business, reflecting on how they started with little guidance and often spent money on marketing and setup that didn’t work. They emphasise creating a clear vision of what “success” looks like (lifestyle solopreneur vs. scaling with staff), understanding finances and time constraints, and following a general progression from one-to-one coaching to groups and then scaling. They warn against getting distracted by non-priorities, overspending without a strategy, and growing too quickly, sharing an example of a startup that scaled fast and had to lay off its team. They critique coaching “job” postings that are actually franchises or MLM-like models, urging due diligence, and stress the value of trustworthy mentorship plus expert advice on legal structure and tax efficiency.

CHAPTERS

00:00 Business of Coaching

01:36 Starting Without a Handbook

03:44 Roadmaps and Realities

06:50 Vision and Growth Stages

11:24 LinkedIn Coaching Schemes

13:46 Franchise vs MLM Warning

20:05 Scaling Too Fast Lessons

25:36 Spend With Strategy

27:01 Pay Coaches and Value People

30:24 Taxes, Mentors and Wrap Up

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