In this episode, Shawn Gervais and Marshall Hill flip the entire business-growth conversation on its head. Instead of asking, “How do we get rich?” they ask a far more uncomfortable — and way more useful — question: “How are you staying broke?”

The guys break down how every shop, detailer, and entrepreneur has hidden leaks, blind spots, cracks, and weak spots in their business. And instead of pretending everything’s fine, they challenge listeners to grab a pen, pour a drink, and start reverse-engineering their failures. If you can identify the ways customers slip through your fingers, how you accidentally chase away profits, and where your systems fall apart — you can finally fix the damn thing.

Then the episode hits the holiday grind. Shawn and Marshall dive into Christmas marketing that actually works, why humor and bold offers hit harder in December, and how even small shops can turn the holiday rush into real cash with simple, creative ideas. And yes — AI can help, but only if you use it with purpose, not as another shortcut.

To wrap it up, they launch the 2025 Off The Clock Christmas Marketing Challenge — an open call for detailers and business owners to create the most epic, chaotic, hilarious, or heart-melting holiday ad. Submit your video in the OrbisX Facebook group before December 30th for a shot at glory and a mystery box of goodies that may or may not be worth bragging about.

This one hits strategy, psychology, humor, and holiday hustle — and it’ll leave you with a to-do list that actually moves the needle.