#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Marketing World. Mark has spent decades studying the intersection of marketing, tech, and human behavior, and his ideas have helped reshape how B2B brands think about relevance, creativity, and differentiation in a noisy digital world.

Dave and Mark cover:

• Why playing it safe is the biggest threat to B2B marketers in the AI era
• How to create marketing that actually connects by disrupting the story, the channel, or the storyteller
• Real examples of B2B brands ditching “best practices” and standing out with emotional, human-first marketing

You’ll come away with a fresh perspective on how to stay relevant, creative, and impactful, especially as AI becomes a bigger part of your marketing stack.

Timestamps

• (00:00) - – Intro

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