The J. Sterling Hughes Show

How to Structure Your Law Firm Website for Multiple Locations (Pt 2 of 3) - #132


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Are you planning to open multiple law firm locations? Your website structure could make or break your success. In the second part of my conversation with my partner Tony Karls, we explore the critical technical aspects of setting up your website for multi-location growth. 

Drawing from our journey building Sterling Lawyers, Tony reveals:

  • The fundamental difference between single-location and multi-location website structures
  • Why we experienced frustrating "traffic flipping" between our offices and how we fixed it
  • The counterintuitive truth about backlinks that can actually harm your multi-location strategy
  • How to future-proof your site for potential expansion into new states

Listen in for practical guidance on avoiding the costly website restructuring mistakes many growing firms make. Hope this helps you grow your practice!


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Go to: www.JSterlingHughes.com for tons of Family Law Practice resources.

My purpose is to Empower Family Law Attorneys so they can build a beautiful family law practice and have the practice of their dreams.

I share my family law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first ten years.

When I am not podcasting, I am the CEO and Co-Founder of SterlingLawyers.com.

Follow me on: LinkedIn - YouTube - X - Instagram - TikTok

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The J. Sterling Hughes ShowBy Jeff Sterling Hughes

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