Simon Sikorski is CEO at Craft Worldwide, which is part of McCann Worldwide. They are a global advertising company and a content production agency with a network of over 1,300 producers, designers, photographers, linguists, and technologists.  

Simon has over 25 years of experience in marketing communications and has worked with some of the world's biggest brands including Intel, ExxonMobil, Coca-Cola, and Microsoft. He has a Bachelor of Commerce degree from McMaster University.

LinkedIn Profile: Simon Sikorski https://www.linkedin.com/in/simonsikorski

What You’ll Discover in this Episode:

• The surprise that Leslie Nielsen (Star of the Naked Gun series) brought to his first meeting with Simon.
• Advice for leaders who are leading an organization through a BIG change.
• How he’s making his company and industry more sustainable.
• How to manage a hybrid workforce.
• What Simon learned from his first job, and how it still influences his leadership approach today.
• Why it’s essential that leaders learn to see challenges from multiple perspectives.
• A success tip if you’re presenting to a room where some of the audience are remote.
• The one trait he’d instill in every employee… CURIOSITY.
• What you can learn from your employee turnover.
• A failure in his career that led to his success down the road.
• A hi-tech and low-tech gadget that’s contributed to his success. 

Quotes:

When it comes to bringing employees back to the office in the Pandemic… “It’s not a black or white issue. We have to manage through the gray together.” 

For tackling a big project… “Let’s start by making it better today.” 

“It’s vital that you learn from your employee turnover.”

Connect with Ben:

https://www.linkedin.com/in/benfanning/

https://www.instagram.com/benfanning1/

https://twitter.com/BenFanning1