Sales Maven

How to Turn Invisible Inventory Into Profit: Strategies for Service-Based Businesses


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In this Mastering Excellence episode, host Nikki Rausch welcomes Ciara Stockeland (serial entrepreneur, author, and fractional CFO) to discuss how business owners can unlock hidden profit by leveraging their “invisible inventory.”

About the Guest:

Ciara Stockeland is a four-time Ironman, speaker, and the creator of the Inventory Genius Consulting Program. She’s built and sold inventory-based businesses, testified before the US Senate, and is a Profit First certified coach. Ciara specializes in helping entrepreneurs increase profitability through simple, structured strategies.

Episode Highlights:

  1. Why the key to more profit isn’t always creating something new, but better using what you already have.

  2. Understanding “invisible inventory”: unused content, untapped services, and under-scheduled time.

  3. The power of routines and time management for entrepreneurs.

  4. How to identify your “vodka lemonade”—the one offer you can do over and over for consistent profit.

  5. Real-life client stories, including how focusing on a single product transformed a business and life.

  6. The importance of being intentional, expecting ROI, and creating calm instead of chaos in your business.

  7. Why managing your time is directly linked to managing your money.

  8. Encouragement for entrepreneurs feeling overwhelmed or stuck—small, consistent steps can lead to big changes.

Connect with Ciara:

  1. Podcast: Inventory Genius

  2. Books: “Profit Genius” and “Inventory Genius” (available on Amazon)

  3. Website: www.ciarastockeland.com

  4. Email: [email protected]

Key Quotes:

  1. “Profit is fun.”

  2. “If you can’t manage your time, you can’t manage your money.”

  3. “Be a good steward of what you have.”

Tune in for practical strategies and inspiration to help you find hidden profit in your business without burning out or adding more to your plate!

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

For more actionable sales tips, download the FREE Closing The Sale Ebook.

Find Nikki:

Nikki Rausch

[email protected]

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

https://calendly.com/salesmaven/work-with-nikki-discussion

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