Today I’m joined by Dustin Riechmann, founder of Seven Figure Leap, who reveals how podcast guesting became the engine behind his seven figure business.

We dive deep into his journey from traffic engineer to thriving entrepreneur, and break down the exact framework that helped him scale his income and impact.

You’ll learn how Dustin replaced traditional marketing with podcast guesting, why big shows aren’t the secret to growth, and how to turn interviews into clients with his 5 Ps system.

This episode is a must-listen for service providers, coaches, and creators ready to build authority, land high-ticket clients, and drive sales through relationships—not ads.

Timestamps:
00:00 Introduction
01:13 Meet Dustin Riechmann
03:51 From Meat Sticks to Marketing
08:00 Why Small Podcasts Outperform Big Ones
10:26 A $100K Marketing Shortcut
13:40 Inside Dustin’s $1M Business
15:06 Offers, Pricing, and Scaling
18:20 The 5 Ps Framework for Podcast Guesting
21:19 What Most People Get Wrong
26:01 The Warm Pitch Everyone Gets Wrong
30:55 How to Perform in the Interview
32:55 The Best Type of Call to Action
35:01 The Guest List Strategy That Prints Money
40:03 Live Coaching: Optimizing Nathan’s CTA
43:18 The $3M Scaling Plan
49:10 Why He’s Not Launching a Course
52:25 Systems, Peace, and Focused Growth
55:00 The Power of Referrals and Partners

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Dustin:
Website: https://7figureleap.com/playbook
LinkedIn: https://www.linkedin.com/in/dustinriechmann
Instagram: https://instagram.com/7figureleapcoach

Featured in this episode:
Seven Figure Leap: https://7figureleap.com
FireCreek Snacks: https://www.firecreeksnacks.com
Create & Sell (Nathan's newsletter): https://nathanbarry.com