Social Media Decoded

How to Turn Your Podcast Into a Client Magnet (Build Authority & Sell With Your Show)

Listen Later

In this episode, Michelle Thames breaks down how to use your podcast as a powerful lead-generation tool to attract aligned clients, build industry authority, and increase your sales—without needing millions of downloads. If you're ready to go from hidden to high-converting using your voice, this is the episode to study.

What You’ll Learn in This Episode

  • The #1 mindset shift you need if you want your podcast to drive sales
  • How Michelle uses her podcast as the foundation of her digital marketing ecosystem
  • The 3 key content types your podcast needs to attract high-ticket and community clients
  • How to repurpose each episode across platforms like Instagram, LinkedIn, and email
  • What most entrepreneurs miss when it comes to using their podcast for visibility
  • A weekly workflow that saves time and maximizes client conversion

  • How to promote your services without sounding salesy or pushy

    Who This Episode Is For
    • Coaches, consultants, and service providers with (or starting) a podcast
    • Entrepreneurs ready to turn their voice into their most valuable marketing asset
    • Podcasters who want to use their show to build trust and drive traffic to offers
    • Anyone who wants to convert listeners into clients consistently

      • Key Takeaways

      • Your podcast doesn’t need to be huge. It needs to be strategic.
      • Every episode should lead your listener toward a next step—whether it’s a freebie, webinar, or call
      • Podcasting builds deep trust fast. When structured right, your show becomes your best sales funnel
      • Repurposing is essential: one episode can become 10+ pieces of content
      • You can use storytelling, client case studies, and solo teaching to position yourself as an expert

      • Call-to-actions in your episodes should feel natural, frequent, and aligned with your offer

        Resources Mentioned in This Episode

        • Free 7-Day Visibility Audio Challenge (DM “CHALLENGE” on Instagram @michellelthames)
        • Learn more about the Elevate & Empower Coaching Community for visibility and podcast strategy support
          • Let’s Connect & Get Your Freebie!

          Stay inspired and get daily visibility tips—follow Michelle everywhere:

          • Instagram: @michellelthames
          • Threads: @michellelthames
          • LinkedIn: Michelle L Thames
          • YouTube: Michelle L Thames
          • Podcast: Social Media Decoded
            • Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

            Get your FREE $200-a-day Story Strategy guide HERE!

            Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!


            Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

            ...more
            View all episodesView all episodes
            Download on the App Store
            Social Media DecodedBy Michelle Thames
            • 5
            • 5
            • 5
            • 5
            • 5

            5

            180 ratings

            More shows like Social Media Decoded

            View all
            The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

            The Smart Passive Income Online Business and Blogging Podcast

            3,457 Listeners

            Earn Your Happy by Lori Harder | YAP Media

            Earn Your Happy

            2,787 Listeners

            Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

            Build Your Tribe | Grow Your Business with Social Media

            2,622 Listeners

            Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

            Social Media Marketing Podcast

            1,437 Listeners

            The Amy Porterfield Show by Amy Porterfield

            The Amy Porterfield Show

            4,597 Listeners

            The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

            The Side Hustle Show

            1,581 Listeners

            Side Hustle Pro by Nicaila Matthews Okome | Side Hustle Pro Media

            Side Hustle Pro

            1,771 Listeners

            The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

            The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

            12,074 Listeners

            Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

            Social Media Marketing Talk Show

            84 Listeners

            The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

            The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

            893 Listeners

            How to Sell Your Stuff on Etsy by Lizzie Smiley

            How to Sell Your Stuff on Etsy

            317 Listeners

            The Mel Robbins Podcast by Mel Robbins

            The Mel Robbins Podcast

            20,221 Listeners

            BigDeal by Codie Sanchez

            BigDeal

            786 Listeners

            Good Content with Shannon McKinstrie by Shannon McKinstrie

            Good Content with Shannon McKinstrie

            126 Listeners

            AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

            AI Explored

            87 Listeners