Today I’m joined by Hala Taha, host of the Young and Profiting podcast and founder of YAP Media, to unpack how she built a million dollar business from her podcast—and her exact strategies for growing, monetizing, and creating long-term deals with brands.

We dive deep into dynamic ad insertion, pricing, creative campaigns, PSO (podcast search optimization), LinkedIn growth tactics, and how Hala turns podcast guests into agency clients.

Whether you’re trying to scale your show, build a media business, or monetize your personal brand, this is a masterclass.

Timestamps:
00:00 Introduction
01:23 $1 million podcast revenue strategy
03:00 How simulcast impressions work
04:00 Modern podcast ad models
05:40 What YAP Media does for creators
08:31 Why YAP podcasters sell out months ahead
10:10 Average sponsorship revenue uplift: 300-400%
13:12 Hala’s 40% revenue from creative campaigns
15:40 LinkedIn growth strategies for podcasting
21:45 How Hala leverages DM retargeting
26:20 Full breakdown of PSO (podcast search optimization)
30:10 How podcast guests become $6M of agency revenue
33:55 The stealth strategy for converting guests into clients
36:02 Paid interview economics
40:41 Creative monetization: webinars and feed drops
46:00 Podcast growth via smart media buying
51:08 Why swaps drive both growth and revenue
57:15 The power of long-term brand deals
01:02:30 How to maximize ad load without hurting audience trust
01:05:50 Hala’s advice for 50K vs. 300K download podcasters
01:08:12 Closing thoughts

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Learn more about The Nathan Barry Show: https://nathanbarry.com/show

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Follow Hala:
LinkedIn: https://www.linkedin.com/in/htaha/
Instagram: https://www.instagram.com/yapwithhala
YouTube: https://www.youtube.com/@youngandprofitingpodcast
Podcast: https://www.youngandprofiting.com
YAP Media: https://www.yapmedia.io

Featured in this episode:
Young and Profiting Podcast: https://www.youngandprofiting.com
YAP Media: https://www.yapmedia.io
Castbox: https://castbox.fm
Player FM: https://player.fm
Ausha: https://www.ausha.co
Megaphone: https://www.megaphone.fm
AdvertiseCast: https://www.advertisecast.com
Gumball: https://gumball.fm
Kit: https://www.kit.com