Everyone doing business these days owes it to themselves to understand how digital marketing works. It's the knowledge that will enable you to reach your niche audience and ideal customers where they are - online. There's nobody who knows how digital marketing works than Ryan Deiss. Ryan is the founder and CEO of DigitalMarketer, a company that has invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests. He's got the data to tell us exactly how digital marketing works - and on this episode, he's answering specific questions about how to get started with effective digital marketing. Interested?

If you don't have a relationship with your end customer, you don't have a business - you're a wholesaler.

Ryan Deiss says that digital marketing works best over the long haul when it is focused on building a relationship with the people who are interested in your products, not simply by writing schmoozy content that cleverly gets a sale. Relationships are what build a loyal following that translates into recurring sales. Just look at the comparison between how you perceive Microsoft VS Apple. It's a tired example but nevertheless, it makes the point. You want your brand to be perceived as friendly and warm - as soul-ish and connecting. Ryan and Ryan chat about the specifics of what it takes to make that happen, in this Q&A session from Freedom Fast Lane LIVE.

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